5 Key Podcasting Trends of 2024
2024 was another monumental year in podcasting. This year we witnessed not just the rise in podcasting, but the immense influence of podcast creators beyond just audio. In our Podcast Pulse report, findings revealed that podcasting now transcends audio with 84% of podcast listeners having taken action after seeing brands promoted in a podcast-first omnichannel campaign. As podcasting breaks down the barriers to other media, brands and media buyers are taking note. In fact, according to the research, 93% of media buyers agree podcast hosts are valuable cross-platform influencers. As the year draws to a close, we’ve identified five key trends that at Acast we believe are indicative of what’s to come in 2025 through year-over-year tracking studies with weekly podcast listeners via OnePulse.
Podcast, advertising, media trends, 2024 trends