5 Key Podcasting Trends of 2024

2024 was another monumental year in podcasting. This year we witnessed not just the rise in podcasting, but the immense influence of podcast creators beyond just audio. In our Podcast Pulse report, findings revealed that podcasting now transcends audio with 84% of podcast listeners having taken action after seeing brands promoted in a podcast-first omnichannel campaign. As podcasting breaks down the barriers to other media, brands and media buyers are taking note. In fact, according to the research, 93% of media buyers agree podcast hosts are valuable cross-platform influencers. As the year draws to a close, we’ve identified five key trends that at Acast we believe are indicative of what’s to come in 2025 through year-over-year tracking studies with weekly podcast listeners via OnePulse.

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Boost Campaign Results with Podcast Ads – No Audio Identity Needed

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Acast Welcomes Martijn Gerrits as Sales Director for the Netherlands

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Acast Acquires Wonder Media Network

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News & Insights

Acast Acquires Wonder Media Network

Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio.

Acast, podcasting, podcast advertising
Opinion

Future of Podcast Advertising in 2025: Industry leaders’ predictions

Discover why podcast advertising is a must-have for brands in 2025. Industry experts explore emerging trends, innovative AdTech, and strategies to maximize audience engagement. With insights from Acast and leading voices, future-proof your approach to this growing medium.

2025, predictions, podcast advertising, omnichannel
Opinion

Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

podcasts, product management
News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

podcast, Casefile, true crime, Acast
News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

podcast, podcast advertising, TED, TED Talk
News & Insights

A Medium for Every Voice: How Podcasts Foster Inclusivity

Podcasts have rapidly become one of the most inclusive forms of media, where every voice can be heard and every perspective shared. With its participatory nature, podcasting fosters diversity and accessibility, offering anyone — regardless of background — a platform to share stories, knowledge and creativity.

podcast, inclusivity, media
News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

audio journalism, podcasts you can trust, guardian, telegraph, the times, tortoise, financial times
News & Insights

Acast Fuels Brand Safety for Advertisers Across Global Network of Podcasts

Acast, the world’s largest independent podcast company, today announced a new partnership with the brand safety and suitability planning tool, Barometer. Together, Acast and Barometer are driving brand-safe media buying in podcasting by enabling advertisers to confidently navigate risk, discover new content, and measure campaign performance across Acast’s global catalog.

Podcast, podcast advertising, brand safety, brand suitability
News & Insights

Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drives 84% Listener Action, Acast Study Finds

Acast, the world’s largest independent podcast company, today released its Podcast Pulse report, which reveals 84% of podcast listeners have taken action after seeing brands promoted in a podcast-first omnichannel campaign. Of those, nearly 60% have thought more favorably about the brand and 44% have made a purchase. Acast defines omnichannel campaigns as those that reach audiences through podcasting as well as on other platforms, such as social media, YouTube, live events, and more.

Podcast, podcast listener, podcast advertising, consumer trends

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Opinion

5 Key Podcasting Trends of 2024

2024 was another monumental year in podcasting. This year we witnessed not just the rise in podcasting, but the immense influence of podcast creators beyond just audio. In our Podcast Pulse report, findings revealed that podcasting now transcends audio with 84% of podcast listeners having taken action after seeing brands promoted in a podcast-first omnichannel campaign. As podcasting breaks down the barriers to other media, brands and media buyers are taking note. In fact, according to the research, 93% of media buyers agree podcast hosts are valuable cross-platform influencers. As the year draws to a close, we’ve identified five key trends that at Acast we believe are indicative of what’s to come in 2025 through year-over-year tracking studies with weekly podcast listeners via OnePulse.

News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

News & Insights

Acast Acquires Wonder Media Network

Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio.

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