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CASE STUDY

Podcast advertising insights to help you grow your brand and business.

From targeting and creative development to measurement, we offer the most advanced solutions to make your podcast campaign a success.

The Creator Economy: Boom Not Bust

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Did Katherine Ryan just make media planning sexy? Comedian stars in our new advertising campaign

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What can understanding the 5 Love Languages teach us about Podcast Advertising?

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Acast and Next Broadcast Media forge strategic partnership to optimise MENA podcast monetisation

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Podcasttrender for 2024: Oppblomstringen av nisje- og kunnskapsbaserte podcaster

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The Telegraph brings its catalogue of podcasts to Acast

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98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study Finds

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Acast broadens its presence in Europe through a strategic partnership with Azerion

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How Acast Ireland has delivered €7 million to podcast creators since 2019

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The 2024 Podcast Advertiser Cheat Sheet

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3 Common Mistakes in Self-Serve Podcast Advertising (and How to Avoid Them)

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Monetize Your Podcast Like a Pro: Exclusive Insights From Acast

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Creative Strategies for Crafting Compelling Podcast Ads that Drive Results

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Marc Maron and Cat and Nat Turn Up the Volume on Mental Health in new Podcast Advertising Campaign

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Ein erfolgreiches Jahr in der deutschen Podcast-Landschaft

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So geht Podcastwerbung 2024

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You Are What You Listen To: Six Key Podcasting Trends in 2023 According to US Listeners – And What it Means for the Year Ahead

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Global Marketers are 10 Times More Likely to Increase Podcast Ad Spend Over Next Five

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The Death of Third-Party Cookies and Opportunity in Podcast Advertising

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Acast Norden skapar en flexibel arbetsmiljö med teamet i fokus

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One Year of Innovation: How Acast Improved Podcast Ad Buying Efficiencies by 85% and Created First-Time Monetization Opportunities for Podcasters on its Self-Serve Advertising Platform

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How to Write an Audio Ad Script ‍That Gets Results (Complete Guide)

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Ad Frequency Capping in Podcast Advertising: What's Best For My Campaign?

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Building a Successful Media Relations Strategy in an Undefined and Emerging Podcast Market

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Vanity URL Best Practices in Podcast Advertising

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How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2024]

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3 Ways Podcast Advertising Can Help Your Small Business

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Podchaser Unveils Performance+, the Podcast Industry's First Recommendation Engine for Direct Response Campaigns

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Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts

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Acast Brings Real-Time Planning to Podcast Advertising

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How to Measure Success in Podcast Advertising for Every Objective

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7 Reasons Why You Need Podcast Advertising in Your Marketing Mix

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Acast Finds Nearly Two in Three Podcast Fans Listen to Podcaster Recommendations for Gifting During the Holidays

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Podcasters are the Most Trusted Media Personalities Among US Consumers, New Acast Research Finds

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How Acast won the most prestigious sales award during a recession - 5 thoughts on the keys to success

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Podchaser Brings Radio’s Relied-On Airchecks feature into 21st Century for Podcast Advertisers

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Why Podcast Advertising is More Effective than the Industry Ever Thought: Understanding the Apple iOS 17 Update

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Why Podcast Advertising Is Effective: Benefits and Statistics For 2023

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Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign

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Warner Bros. Discovery Names Acast Exclusive Podcast Distribution and Monetization Partner for Select Brands

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Podchaser Launches Industry-First Predictive Language Modeling

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Five proven ways to positively impact your brand’s KPIs when advertising in podcasts

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Acast Reveals Podcasts as the Most Influential Media Channel in Singapore

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Luminary partners with Acast to bring Luminary Original podcasts to wider audience

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How to Use Audience Targeting in Podcast Advertising

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Acast Gives Reprise Activewear a “Power-Up” with $10K in Free Advertising

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Dreams to Dollars - Listeners are Using Podcasts to Help Fall Asleep & Why That’s a Huge Opportunity for Advertisers

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Acast Announces Podscribe as Global Preferred Attribution Partner

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Accelerating Data-Driven Podcast Advertising: Acast's Approach To Attribution

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Acast Supercharges US Leadership: Greg Glenday Appointed Chief Business Officer, Spotify’s Ricardo Neto Named VP of Sales, and Tiffany Ashitey Elevated to Interim Managing Director

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An Advertiser's Guide to Successful Host-Read Sponsorships

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How to get the most out of your agency-produced podcast ad

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Acast Enables Real-Time Podcaster and Advertiser Collaboration with “AdCollab”

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Sales Planners - The Matchmakers of Podcasting

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The Benefits of Dynamic Ad Insertion in Podcast Advertising

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Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically

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How to track your podcast advertising results with promo codes

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If Music Be The Food Of Love - Then Podcasting Is A Whole Banquet

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Which Podcast Advertising Format Should I Choose?

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Podcast-First, Not Only: What Marketers Can Learn from Multi-Hyphenates About Brand Storytelling in Podcasting

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Podcast Listeners are Overwhelmingly Tuned In to AI and Say it’s Poised to Redefine the Medium, Acast Study Finds

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When the Top 1000 Podcasts Produce a Near 50% Churn Rate, How do Brands Buy Mass Audiences in Our Medium?

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Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers for Media Buyers

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The Power of Podcasts: Bridging the Language Divide in Canada

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Podchaser Develops AI-Powered Data Capabilities with Launch of Collections+ to Advance Podcast Advertising For All

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How to Promote Your Local Business with Self-Serve Podcast Advertising

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“Journalists aren’t your commercial vehicle, the Publisher is” - Accessing Voices of Credibility

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Five reasons why podcast advertising won’t work for your brand

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New Research from Acast Reveals 87% of US Podcast Marketers See More Than Double Their Return on Investment for Every Dollar Spent on Podcast Advertising

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Acast establishes milestone partnerships with Sowt and Kerning Cultures Network to bring Arabic language content to global advertisers

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Acast launches ‘Pod Power-up’ campaign for Small Business Month

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Acast’s Elli Dimitroulakos and Shantae Howell Honored as Top Women in Media and Ad Tech

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Advertisers can find their Funny Side with Acast

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Acast Launches Audience Segments Targeting Capability on Self-Serve Advertising Platform

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Acast Creative Honored with Industry Awards for Branded Content Productions

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Podcast Advertising: The Ultimate Guide

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Confessions of a Campaign Manager: How to Get the Most Out of Your Podcast Campaign

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How to prove the impact of a podcast advertising campaign

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Acast presents the largest hub of premium podcasts available to advertisers in Asia

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When Mixed Messages Are Good: Including Ads And Sponsorships in Campaigns to Improve Performance and Reach New Podcast Listeners

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Marc Maron on how he works with sponsors of his iconic ‘WTF’ podcast

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Not All Audio is Created Equal: Why Media Buyers Should Avoid Bundling Podcasts with Streaming in Programmatic Transactions

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Naked Wines Leverages Geotargeting to Maximize Campaign Effectiveness with Acast’s Sponsorship+ Offering

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Podcasting: Sounds like a new wave of influencer marketing

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Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations

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North America Podcast Listeners Drive Action for Advertisers, Acast Research Finds

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Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds

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How to put together the perfect audio ad

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Why podcast advertising is perfect for small businesses

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New Year, New Beginnings: Why you should diversify your channel mix to include podcast advertising

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Winning in the Attention Economy through R+R: Routines and Rituals

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Podcasts: The post-Twitter must-have for advertisers

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Why podcast advertising remains unshakeable

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Acast launches first-to-market advertiser-owned first-party data targeting solution

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Acast releases first ever research on podcast listening habits in Asia

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Say hello to Conversational Targeting

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Why podcasts are one of the most environmentally sustainable advertising mediums — and why it’s time for advertisers to start thinking about EPM

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Back to basics: Why host-read podcast advertising continues to be the most powerful form of influencer marketing for brands

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Are you listening? How Acast quantified the 'attention economy' for podcasting

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Advertising in podcasts gives an average of four times the money back

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