Media buyers are missing out on valuable podcast audiences – here’s how to fix it

Media buyers relying on a single podcast network are missing out. Acast’s research shows podcast audiences are fragmented—no platform reaches 25% of listeners. Diversify your media plan with Acast for unduplicated audiences and real incremental reach.

News & Insights

Acast Podcasts Drive Record-Breaking Support for Doctors Without Borders

Inspiration

Drinking our own champagne: How our own podcast ads fuel growth

Inspiration

Acast’s Hot 25 for 2025

News & Insights

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Inspiration

Acast’s Hot 25 for 2025

Kick-start the new year by getting to know our 25 trends shaping and transforming the podcast industry in 2025 — coverings all things from Gen Z, AI, omnichannel and political influence.

2025, trends
News & Insights

Introducing Audience Attributes: Precision targeting at scale

Discover how Acast’s Audience Attributes use data-driven insights and Comscore Predictive Audiences to connect advertisers with the right podcast listeners.

audience attributes, targeting, audience targeting
Opinion

5 Key Podcasting Trends of 2024

2024 was another monumental year in podcasting. This year we witnessed not just the rise in podcasting, but the immense influence of podcast creators beyond just audio. In our Podcast Pulse report, findings revealed that podcasting now transcends audio with 84% of podcast listeners having taken action after seeing brands promoted in a podcast-first omnichannel campaign. As podcasting breaks down the barriers to other media, brands and media buyers are taking note. In fact, according to the research, 93% of media buyers agree podcast hosts are valuable cross-platform influencers. As the year draws to a close, we’ve identified five key trends that at Acast we believe are indicative of what’s to come in 2025 through year-over-year tracking studies with weekly podcast listeners via OnePulse.

Podcast, advertising, media trends, 2024 trends
News & Insights

Boost Campaign Results with Podcast Ads – No Audio Identity Needed

Boost Campaign Results with Podcast Ads – No Audio Identity Needed A common misconception among advertisers is that podcast advertising demands a distinctive audio identity, such as a custom logo or unique sound, to be effective. At Acast, we know that impactful audio doesn’t have to be complicated. When combined with video, sound becomes a powerful multiplier, reaching audiences across these channels which generate results far greater than the sum of their parts.

podcast, audio
News & Insights

Acast Welcomes Martijn Gerrits as Sales Director for the Netherlands

Acast, the world’s largest podcast company, has announced the appointment of Martijn Gerrits as sales director for the Netherlands. Gerrits is Acast's first hire in the region, bringing a wealth of experience in the media and advertising industry to the team.

Acast, podcast, podcast advertising, Netherlands
News & Insights

Acast Acquires Wonder Media Network

Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio.

Acast, podcasting, podcast advertising
Opinion

Future of Podcast Advertising in 2025: Industry leaders’ predictions

Discover why podcast advertising is a must-have for brands in 2025. Industry experts explore emerging trends, innovative AdTech, and strategies to maximize audience engagement. With insights from Acast and leading voices, future-proof your approach to this growing medium.

2025, predictions, podcast advertising, omnichannel
Opinion

Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

podcasts, product management
News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

podcast, Casefile, true crime, Acast

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Media buyers are missing out on valuable podcast audiences – here’s how to fix it

Media buyers relying on a single podcast network are missing out. Acast’s research shows podcast audiences are fragmented—no platform reaches 25% of listeners. Diversify your media plan with Acast for unduplicated audiences and real incremental reach.

News & Insights

Acast Podcasts Drive Record-Breaking Support for Doctors Without Borders

Acast has partnered with Doctors Without Borders in a pro bono initiative, leveraging podcast creators and host-read sponsorships to drive record-breaking public support for the organization’s mission.

Inspiration

Drinking our own champagne: How our own podcast ads fuel growth

Enjoying the taste of our own champagne. We give you a look into how podcast ads fuel our growth.

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