Introducing Audience Attributes: Precision targeting at scale

Discover how Acast’s Audience Attributes use data-driven insights and Comscore Predictive Audiences to connect advertisers with the right podcast listeners.

Opinion

5 Key Podcasting Trends of 2024

News & Insights

Boost Campaign Results with Podcast Ads – No Audio Identity Needed

News & Insights

Acast Welcomes Martijn Gerrits as Sales Director for the Netherlands

News & Insights

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News & Insights

Acast Welcomes Martijn Gerrits as Sales Director for the Netherlands

Acast, the world’s largest podcast company, has announced the appointment of Martijn Gerrits as sales director for the Netherlands. Gerrits is Acast's first hire in the region, bringing a wealth of experience in the media and advertising industry to the team.

Acast, podcast, podcast advertising, Netherlands
News & Insights

Acast Acquires Wonder Media Network

Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio.

Acast, podcasting, podcast advertising
Opinion

Future of Podcast Advertising in 2025: Industry leaders’ predictions

Discover why podcast advertising is a must-have for brands in 2025. Industry experts explore emerging trends, innovative AdTech, and strategies to maximize audience engagement. With insights from Acast and leading voices, future-proof your approach to this growing medium.

2025, predictions, podcast advertising, omnichannel
Opinion

Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

podcasts, product management
News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

podcast, Casefile, true crime, Acast
News & Insights

A Medium for Every Voice: How Podcasts Foster Inclusivity

Podcasts have rapidly become one of the most inclusive forms of media, where every voice can be heard and every perspective shared. With its participatory nature, podcasting fosters diversity and accessibility, offering anyone — regardless of background — a platform to share stories, knowledge and creativity.

podcast, inclusivity, media
News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

podcast, podcast advertising, TED, TED Talk
News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

audio journalism, podcasts you can trust, guardian, telegraph, the times, tortoise, financial times
News & Insights

Acast Fuels Brand Safety for Advertisers Across Global Network of Podcasts

Acast, the world’s largest independent podcast company, today announced a new partnership with the brand safety and suitability planning tool, Barometer. Together, Acast and Barometer are driving brand-safe media buying in podcasting by enabling advertisers to confidently navigate risk, discover new content, and measure campaign performance across Acast’s global catalog.

Podcast, podcast advertising, brand safety, brand suitability

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Editor picks

Check out Acast’s Editors favorites.

Opinion

5 Key Podcasting Trends of 2024

2024 was another monumental year in podcasting. This year we witnessed not just the rise in podcasting, but the immense influence of podcast creators beyond just audio. In our Podcast Pulse report, findings revealed that podcasting now transcends audio with 84% of podcast listeners having taken action after seeing brands promoted in a podcast-first omnichannel campaign. As podcasting breaks down the barriers to other media, brands and media buyers are taking note. In fact, according to the research, 93% of media buyers agree podcast hosts are valuable cross-platform influencers. As the year draws to a close, we’ve identified five key trends that at Acast we believe are indicative of what’s to come in 2025 through year-over-year tracking studies with weekly podcast listeners via OnePulse.

News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

News & Insights

Acast Acquires Wonder Media Network

Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio.

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