Tracking the podcast multiplier effect in omnichannel campaigns

Discover how Acast’s new multi-platform methodology measures the multiplier effect of audio, video, and social podcast campaigns to boost brand KPIs.

Learning & Guides

Which Podcast Network Reaches the Most Engaged Listeners?

Learning & Guides

Pre-roll, mid-roll, and post-roll podcast ads: what's the difference?

Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

News & Insights

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Learning & Guides

Podcast advertising vs radio advertising: what's the difference?

Radio sells cheap mass reach. Podcasts sell attention, trust, and attribution. A straight comparison of cost, targeting, and measurement, and when each belongs on your plan.

podcast advertising vs radio, radio advertising comparison, audio advertising, podcast CPM vs radio CPM
Learning & Guides

How to write a podcast ad script that converts

Podcast listeners can hear a hard sell coming. Here's how to structure a podcast ad script, brief a host, and write a CTA that survives the gap between hearing and acting.

podcast ad script, podcast ad CTA, 30-second podcast ad, host-read brief, podcast ad copywriting
News & Insights

By the time the world searches, podcast listeners already know what’s up.

Podcast audiences build understanding before headlines break. Here's what that means for advertisers who want to reach them when it actually matters.

podcast planning, podcast strategy, insights
News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

sponsorship, host read, targeting, ad formats
News & Insights

Acast’s Incremental Impact: Unlock your brand’s podcast potential

New research from Acast and Nielsen reveals how podcast advertising adds incremental reach and outperforms audio and video channels on key brand metrics.

incremental impact
Opinion

From Impressions to Impact: Key Takeaways from d3con 2026

Key takeaways from the d3con 2026 conference in Germany, focusing on the evolution of programmatic advertising. A shift from "vanity metrics" to outcome-led planning is discussed, as well as the dissolution of media silos for a unified omnichannel journey, the growth of personalized audio through DCO, the role of sustainability in Supply Path Optimization, and the future impact of Agentic AI on inventory discovery.

d3con 2026, programmatic advertising, podcasting, outcome-led planning, omnichannel marketing, Dynamic Creative Optimization (DCO), Supply Path Optimization (SPO)
News & Insights

Podcasts Aren’t Advertising Add-ons, They’re the Engine of Omnichannel Growth

Acast and Nielsen’s "Incremental Reach Report" proves that podcasts are no longer just an "add-on" but a primary driver of reach and attention across the media mix. The post highlights the power of podcast video, superior listener attention (80%), and provides a direct path for brands to leverage these insights for their 2026 campaigns.

Podcast Advertising, Omnichannel Marketing, Incremental Reach, Nielsen Research, Podcast Video, Brand Consideration, Media Mix Optimization, Acast 2026 Report.
News & Insights

Five Takeaways from Acast’s Podcast Pulse: Singapore

The emphasis on follower counts is over. Acast’s Podcast Pulse: Singapore report reveals a seismic shift in how influence is earned in 2026. From the "halo effect" of host trust to the power of omnichannel creator ecosystems, discover the five essential takeaways that are redefining how brands build resonance and drive ROI in the Singaporean market.

Podcast advertising Singapore, creator economy 2026, omnichannel marketing, brand resonance, podcast audience insights, Acast Podcast Pulse, Singapore media trends
Learning & Guides

Podcast Advertising: The Ultimate Guide [2026]

Your ultimate guide to podcast advertising. How it works and how to get started.

podcast advertising, ultimate guide, how podcast advertising works, beginners, how podcast ads work

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Sponsorship+ is now in Acast’s ad platform

Host-read podcast ads drive 95% higher top-funnel lift than standard spots. Sponsorship+ lets any advertiser run them across the Acast network. Start today.

Learning & Guides

Podcast Advertising: The Ultimate Guide [2026]

Your ultimate guide to podcast advertising. How it works and how to get started.

Learning & Guides

The Performance Marketing Playbook for Podcast Advertising: Strategy, Formats, and ROI

Drive measurable growth with podcast ads. Learn the test-and-scale strategy, pixel attribution methods, and ad formats to achieve a 4.9x ROAS.

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