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CASE STUDY

Podcast advertising insights to help you grow your brand and business.

From targeting and creative development to measurement, we offer the most advanced solutions to make your podcast campaign a success.

Ultra Beauty Story

How to prove the impact of a podcast advertising campaign

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Acast presents the largest hub of premium podcasts available to advertisers in Asia

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When Mixed Messages Are Good: Including Ads And Sponsorships in Campaigns to Improve Performance and Reach New Podcast Listeners

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Marc Maron on how he works with sponsors of his iconic ‘WTF’ podcast

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Not All Audio is Created Equal: Why Media Buyers Should Avoid Bundling Podcasts with Streaming in Programmatic Transactions

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Naked Wines Leverages Geotargeting to Maximize Campaign Effectiveness with Acast’s Sponsorship+ Offering

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Podcasting: Sounds like a new wave of influencer marketing

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Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations

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North America Podcast Listeners Drive Action for Advertisers, Acast Research Finds

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Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds

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How to put together the perfect audio ad

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Why podcast advertising is perfect for small businesses

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New Year, New Beginnings: Why you should diversify your channel mix to include podcast advertising

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Winning in the Attention Economy through R+R: Routines and Rituals

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Podcasts: The post-Twitter must-have for advertisers

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Why podcast advertising remains unshakeable

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Acast launches first-to-market advertiser-owned first-party data targeting solution

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Acast releases first ever research on podcast listening habits in Asia

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Say hello to Conversational Targeting

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Why podcasts are one of the most environmentally sustainable advertising mediums — and why it’s time for advertisers to start thinking about EPM

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Back to basics: Why host-read podcast advertising continues to be the most powerful form of influencer marketing for brands

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Podcast Advertising: The Ultimate Guide

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Are you listening? How Acast quantified the 'attention economy' for podcasting

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Advertising in podcasts gives an average of four times the money back

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Acast launches podcast episode-level Conversational Targeting advertising capability

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What happens when brands invest in podcast creative: research finds that podcast listeners want ads created specifically for podcasts

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Podcasts are providing a safe space for all women, and the brands who support them

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How podcasts stack up against radio — and what listeners’ implicit associations mean for advertisers

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Time to talk: Five podcast advertising campaigns that nailed Sponsored Stories

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US podcast fans are spending even more time listening, according to new study from Acast and Nielsen

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Busting some of podcast advertising’s most common myths

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Your top five podcasting advertising questions answered

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Pioneering programmatic in podcasting: what we’ve learned in 4 years as market leaders

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The creative opportunity: 3 ways brands can support the podcast landscape

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3 ways branded podcasts are engaging listeners

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