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Paying attention means podcast listeners are taking action. 62% have take direct action after hearing a podcast ad.
(differentology/Nielsen)
Ads that people actually want to hear
Listeners are the least likely to skip, block or tune out of podcast ads compared to any other medium.
(Cumulus Media)
Full-funnel effectiveness
From awareness and advocacy down to attribution, podcast ads can work for any objective.
Getting Started is Seriously Easy
Here's how to launch your ad campaign in just a few steps
1
Sign up for free
After you fill out the account request form, you’ll receive an email with an invitation to the platform
2
Upload your creative
Upload your audio ad, which can be up to 30 seconds. Need help putting an ad together? Check out ourguide to podcast ad creative
3
Set a budget
The minimum spend is $250 per campaign. We make sure your campaign delivers in full so you get the most out of your ad spend. Set start and end dates, frequency caps and get up-to-date forecasts
4
Select your target audience
Acast’s network reaches millions of listeners around the world, on every listening app. Target your ideal customers based on who they are, where they live, what they listen to, and how they listen. Get access to unique audience categories that you won't find anywhere else
5
Launch & measure
Launch your campaign and measure its success with post-campaign analysis. Enable third-party tracking for attribution, brand lift, verification, and more
Creative best practices for podcast ads
Everything you need to know to create an effective podcast audio ad to drive results for your brand.
“As a local, independent business we were looking for an efficient and effective way to tell our target market about our latest products. Podcast listening in Ireland is booming – we’re big fans ourselves – so to find that Acast has created an easy-to-use platform for realistic marketing budgets like ours is brilliant,”