TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner
New partnership adds 26 podcasts and 176 million global listens to Acast each year
Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.
The TED Audio Collective is home to 26 hit podcasts across business, tech, health and wellness, and a variety of other genres. Each year the network garners 176 million listens globally through popular titles such as TED Talks Daily, How to be a Better Human, TED Business, TED en Español and more.
“The TED brand is synonymous with excellence and is a known destination for the curious. The addition of the entire TED Audio Collective to Acast brings a massive and highly engaged global audience – and importantly monetizable listens –for advertisers around the world to connect with,” said Acast CEO Ross Adams.
According to Podcast Pulse, a recent report from Acast with Edison Research, 92% of podcast listeners tune in to podcasts to learn more about specific topics. Additionally, 80% listen to niche podcasts with content made for people with specific interests. Among these niche podcast listeners, 94% have taken action after hearing a podcast ad.
“At TED, we are dedicated to discovering, debating and spreading ideas that spark conversation across our global network,” said Alan Seiffert, Head of Global Business Development at TED. “With Acast’s leading ad tech tools and partnerships, we’re confident that this partnership will help to continue to scale the TED Audio Collective around the world.”
To learn more about the TED Audio Collective and how to begin advertising across these and other Acast podcasts, please contact sales@acast.com.
About Acast
Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers, and listeners. Its marketplace spans over 135,000 podcasts, 2,700 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcasting app or other listening platform.
The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST). Certified Adviser is FNCA Sweden AB, info@fnca.se.
About TED
TED is a nonprofit, nonpartisan organization dedicated to discovering, debating and spreading ideas that spark conversation, deepen understanding and drive meaningful change. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.
TED began in 1984 as a conference where Technology, Entertainment and Design converged, but today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. In addition to the TED Talks curated from our annual conferences and published on TED.com, we produce original podcasts, short video series, animated educational lessons (TED-Ed) and TV programs that are translated into more than 100 languages and distributed via partnerships around the world. Each year, thousands of independently run TEDx events bring people together to share ideas and bridge divides in communities on every continent. Through the Audacious Project, TED has helped catalyze more than $3 billion in funding for projects that seek to make the world more beautiful, sustainable and just. In 2020, TED launched Countdown, an initiative to accelerate solutions to the climate crisis and mobilize a movement for a net-zero future, and in 2023 TED launched TED Democracy to spark a new kind of conversation focused on realistic pathways towards a more vibrant and equitable future. View a full list of TED’s many programs and initiatives.
New partnership adds 26 podcasts and 176 million global listens to Acast each year
Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.
The TED Audio Collective is home to 26 hit podcasts across business, tech, health and wellness, and a variety of other genres. Each year the network garners 176 million listens globally through popular titles such as TED Talks Daily, How to be a Better Human, TED Business, TED en Español and more.
“The TED brand is synonymous with excellence and is a known destination for the curious. The addition of the entire TED Audio Collective to Acast brings a massive and highly engaged global audience – and importantly monetizable listens –for advertisers around the world to connect with,” said Acast CEO Ross Adams.
According to Podcast Pulse, a recent report from Acast with Edison Research, 92% of podcast listeners tune in to podcasts to learn more about specific topics. Additionally, 80% listen to niche podcasts with content made for people with specific interests. Among these niche podcast listeners, 94% have taken action after hearing a podcast ad.
“At TED, we are dedicated to discovering, debating and spreading ideas that spark conversation across our global network,” said Alan Seiffert, Head of Global Business Development at TED. “With Acast’s leading ad tech tools and partnerships, we’re confident that this partnership will help to continue to scale the TED Audio Collective around the world.”
To learn more about the TED Audio Collective and how to begin advertising across these and other Acast podcasts, please contact sales@acast.com.
About Acast
Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology which connects podcast creators, advertisers, and listeners. Its marketplace spans over 135,000 podcasts, 2,700 advertisers, and one billion quarterly listens. Crucially, those listens are monetized wherever they happen—across any podcasting app or other listening platform.
The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST). Certified Adviser is FNCA Sweden AB, info@fnca.se.
About TED
TED is a nonprofit, nonpartisan organization dedicated to discovering, debating and spreading ideas that spark conversation, deepen understanding and drive meaningful change. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge — without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.
TED began in 1984 as a conference where Technology, Entertainment and Design converged, but today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. In addition to the TED Talks curated from our annual conferences and published on TED.com, we produce original podcasts, short video series, animated educational lessons (TED-Ed) and TV programs that are translated into more than 100 languages and distributed via partnerships around the world. Each year, thousands of independently run TEDx events bring people together to share ideas and bridge divides in communities on every continent. Through the Audacious Project, TED has helped catalyze more than $3 billion in funding for projects that seek to make the world more beautiful, sustainable and just. In 2020, TED launched Countdown, an initiative to accelerate solutions to the climate crisis and mobilize a movement for a net-zero future, and in 2023 TED launched TED Democracy to spark a new kind of conversation focused on realistic pathways towards a more vibrant and equitable future. View a full list of TED’s many programs and initiatives.
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