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Opinion
When the Top 1000 Podcasts Produce a Near 50% Churn Rate, How do Brands Buy Mass Audiences in Our Medium?
There are currently over 2.3 million English-speaking podcasts listened to in the US, but 44% of US podcast advertising investments are confined to the top 500 shows. And, perhaps most importantly, these top 500 podcasts only account for 12% of monthly reach – meaning advertisers are missing the opportunity to reach nearly 88% of the addressable podcast audience.
