Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Introducing AI-driven ad production

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Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

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Become certified in podcast advertising at Acast Ads Academy

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Opinion

Podcasting: Sounds like a new wave of influencer marketing

Acast's Lizzy Pollott explains how podcast advertising is kicking influencer marketing into high gear

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Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations

Our new research provides details on why the medium is brand safe and perfect for advertisers.

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North America Podcast Listeners Drive Action for Advertisers, Acast Research Finds

Among frequent listeners, 97% of Americans and 91% of Canadians say they have taken action after listening to a podcast ad.

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Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds

Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year. Read more on the research here.

Learning & Guides

How to put together the perfect audio ad

Creating the perfect audio ad is easier than you think. Take a look at this handy guide that breaks it down step by step.

Inspiration

Why podcast advertising is perfect for small businesses

Thinking about changing up your channel mix as a small business? This article tells you all you need to know.

News & Insights

New Year, New Beginnings: Why you should diversify your channel mix to include podcast advertising

Looking for new beginnings? This blog post details why you diversify your channel mix to include podcast advertising, both on its own and in tandem with other media channels.

Opinion

Winning in the Attention Economy through R+R: Routines and Rituals

Our SVP of Marketing, Communications and Brand Lizzy muses about winning in the attention economy through routines and rituals.

Opinion

Podcasts: The post-Twitter must-have for advertisers

Managing Director of The Americas, Georgie Holt, addresses the post-twitter media landscape and how advertisers should consider podcast advertising their new safe haven.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Introducing AI-driven ad production

Create professional-quality podcast ads in minutes, without the production overhead.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

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