Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

News & Insights

A Medium for Every Voice: How Podcasts Foster Inclusivity

News & Insights

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Learning & Guides

How to Write an Audio Ad Script ‍That Gets Results (Complete Guide)

Our top tips and best practices for creating an attention-grabbing audio ad script for your next campaign.

Learning & Guides

Ad Frequency Capping in Podcast Advertising: What's Best For My Campaign?

A comprehensive guide to frequency capping in podcast advertising.

Learning & Guides

Building a Successful Media Relations Strategy in an Undefined and Emerging Podcast Market

In this post we’ll explore some of the common misconceptions about the role of media relations within an organization, how to define your brand position in the context of the broader ecosystem, building relationships with press, legacy media to learn from, and more.

Learning & Guides

Vanity URL Best Practices in Podcast Advertising

In this comprehensive guide, we will explore the power of vanity URLs, their benefits, and best practices for implementing them in your podcast advertising campaigns.

Learning & Guides

How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2024]

A complete guide to how podcast advertising rates work, the different types of podcast ads, and tips for advertisers looking to start advertising on podcasts.

Inspiration

3 Ways Podcast Advertising Can Help Your Small Business

In this article, we'll explore three compelling reasons why podcast advertising is a game-changer for small businesses.

small business, influencer marketing
News & Insights

Podchaser Unveils Performance+, the Podcast Industry's First Recommendation Engine for Direct Response Campaigns

Podchaser, the podcast industry’s intelligence engine, today announces an update to its Collections+ feature with the launch of Performance+. Performance+ is an industry-first tool able to identify the most effective podcasts for performance and direct response campaigns for advertisers.

News & Insights

Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore a division of Comscore Inc. and a leading provider of audience and content targeting solutions for media activation, to enable cookie-free audience targeting for podcast advertisers around the world. Now, Acast advertisers can leverage Proximic by Comscore’s Predictive Audiences capability to reach podcast listeners based on granular consumer behavior through privacy-friendly contextual signals.

News & Insights

Acast Brings Real-Time Planning to Podcast Advertising

Acast, the world’s largest independent podcast company, today announced the continued expansion of its self-serve podcast advertising platform with real-time campaign planning tools for both advertisers and podcasters.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

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