98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study Finds
Acast, the world’s largest independent podcast company, today unveiled the results of a new study that explores the habits and preferences of both marketers and shoppers of direct-to-consumer (DTC) brands throughout the US, UK, and Canada. According to the study, marketers looking to reach DTC shoppers say that podcasts are the most effective audio medium for their message. In fact, 98% of DTC marketers globally and 99% in the US say podcasting is effective in reaching relevant consumers.
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