Podchaser’s Predictive Demographics Update Brings Even Deeper Insight to Podcast Advertisers
Podchaser, the podcast industry’s intelligence engine, today announced enhancements to its AI-powered Predictive Demographics feature, which improves podcast audience targeting for advertisers across three million English language podcasts. Building on its industry-first technology announced last fall, Podchaser leverages AI, as opposed to first-party data, to analyze the language spoken within a podcast to predict audience attributes.
podchaser, AI, targeting