Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

News & Insights

A Medium for Every Voice: How Podcasts Foster Inclusivity

News & Insights

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News & Insights

Where to Find Acast at Podcast Movement Evolutions 2024

Another Podcast Movement Evolutions is around the corner and once again, the Acast team will be found all over the LA based event.

podcast movement, conference
Inspiration

Programmatic Advertising im Podcast-Umfeld

In der heutigen Zeit, wo so viele verschiedene Medien um unsere Aufmerksamkeit buhlen, steht jeder Euro, den Unternehmen in Werbung stecken, auf dem Prüfstand.

programmatic
Learning & Guides

Podcast Advertising: The Ultimate Guide [2024]

Your ultimate guide to podcast advertising. How it works and how to get started.

News & Insights

Acast Paves the Way in Integrated Marketing Campaigns for Podcast Advertisers

Seamless integrations across video, social media, live events and more from Acast supercharges podcast advertising to meet industry demand from podcasters and advertisers.

integrated marketing, multichannel
News & Insights

Where to find Acast at SXSW 2024

Are you going to be at the SXSW in Austin this year? Make sure to say howdy to Acast.

SXSW
Learning & Guides

How to Make Podcast Listeners Fall in Love at First Listen

Your guide to navigating a memorable first impression in podcast advertising.

get closer, humour, storytelling
Opinion

The Creator Economy: Boom Not Bust

The creator economy is a hot topic. Depending on who you talk to, it is either thriving or diving. While 2023 saw overall funding for startups in the space fall, Goldman Sachs forecasts the creator economy will reach $480 billion in value by 2027. And according to the Creator Economy Report by IAB and TalkShoppe, 44% of marketers plan to increase their creator investment, with an average spend increase of 25% in 2024.

News & Insights

Did Katherine Ryan just make media planning sexy?

Rejecting the corporate conventions of B2B marketing, our new Valentine's Day campaign playfully connects dating and paid media marketing thanks to the performance talent of Acast podcaster and comedian Katherine Ryan.

Get Closer, Katherine Ryan
Inspiration

What can understanding the 5 Love Languages teach us about Podcast Advertising?

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

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