Introducing AI-driven ad production

Create professional-quality podcast ads in minutes, without the production overhead.

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Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

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Become certified in podcast advertising at Acast Ads Academy

Inspiration

Podcasts in Colour

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Inspiration

One Year of Innovation: How Acast Improved Podcast Ad Buying Efficiencies by 85% and Created First-Time Monetization Opportunities for Podcasters on its Self-Serve Advertising Platform

Last November, Acast launched its self-serve advertising platform as a major step in democratizing the global podcast advertising industry. For the first time, advertisers of any size and budget could connect with the highly engaged podcast audiences around the globe with their brand message. A little more than 365 days later and we haven’t slowed down our efforts to make podcasting an accessible medium to advertisers of every size and budget.

Learning & Guides

How to Write an Audio Ad Script ‍That Gets Results (Complete Guide)

Our top tips and best practices for creating an attention-grabbing audio ad script for your next campaign.

Learning & Guides

Ad Frequency Capping in Podcast Advertising: What's Best For My Campaign?

A comprehensive guide to frequency capping in podcast advertising.

Learning & Guides

Building a Successful Media Relations Strategy in an Undefined and Emerging Podcast Market

In this post we’ll explore some of the common misconceptions about the role of media relations within an organization, how to define your brand position in the context of the broader ecosystem, building relationships with press, legacy media to learn from, and more.

Inspiration

3 Ways Podcast Advertising Can Help Your Small Business

In this article, we'll explore three compelling reasons why podcast advertising is a game-changer for small businesses.

small business, influencer marketing
Learning & Guides

How Much Does Podcast Advertising Cost? | Complete Guide to Podcast Advertising Rates [2025]

A complete guide to how podcast advertising rates work, the different types of podcast ads, and tips for advertisers looking to start advertising on podcasts.

Learning & Guides

Vanity URL Best Practices in Podcast Advertising

In this comprehensive guide, we will explore the power of vanity URLs, their benefits, and best practices for implementing them in your podcast advertising campaigns.

News & Insights

Podchaser Unveils Performance+, the Podcast Industry's First Recommendation Engine for Direct Response Campaigns

Podchaser, the podcast industry’s intelligence engine, today announces an update to its Collections+ feature with the launch of Performance+. Performance+ is an industry-first tool able to identify the most effective podcasts for performance and direct response campaigns for advertisers.

News & Insights

Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore a division of Comscore Inc. and a leading provider of audience and content targeting solutions for media activation, to enable cookie-free audience targeting for podcast advertisers around the world. Now, Acast advertisers can leverage Proximic by Comscore’s Predictive Audiences capability to reach podcast listeners based on granular consumer behavior through privacy-friendly contextual signals.

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News & Insights

Introducing AI-driven ad production

Create professional-quality podcast ads in minutes, without the production overhead.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

Learning & Guides

Podcast Advertising: The Ultimate Guide [2025]

Your ultimate guide to podcast advertising. How it works and how to get started.

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