News & Insights

Acast Inks Global Partnership with Proximic by Comscore for Cookie-Free Podcast Targeting Across More than 100,000 Podcasts

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore a division of Comscore Inc. and a leading provider of audience and content targeting solutions for media activation, to enable cookie-free audience targeting for podcast advertisers around the world. Now, Acast advertisers can leverage Proximic by Comscore’s Predictive Audiences capability to reach podcast listeners based on granular consumer behavior through privacy-friendly contextual signals.

Acast Brings Real-Time Planning to Podcast Advertising

Acast, the world’s largest independent podcast company, today announced the continued expansion of its self-serve podcast advertising platform with real-time campaign planning tools for both advertisers and podcasters.

How to Measure Success in Podcast Advertising for Every Objective

Unpacking measuring podcast advertising success for the most common marketing objectives: what metrics to track and the different methods of measurement available to you.

How to Use Podcast Sponsorships in Your Niche Marketing Strategy

In this guide, we will explore the power of niche podcasts and how advertisers can identify and sponsor hidden gems to deliver targeted advertising that drives results for their brand.

7 Reasons Why You Need Podcast Advertising in Your Marketing Mix

Breaking down why marketers need to add podcast advertising to their marketing mix.

Acast Finds Nearly Two in Three Podcast Fans Listen to Podcaster Recommendations for Gifting During the Holidays

Acast, the world’s largest independent podcast company, today released a research and insights-based global podcast advertising guide for the 2023 holiday season. According to a study conducted by Acast for the guide, 9 in 10 US podcast listeners plan to treat themselves and others during the holidays, with over half of US listeners surveyed saying they intend to spend $300 or more on presents. Looking at the influence of podcasting on purchasing decisions, 63% of US listeners trust a podcaster’s opinion or recommendations for gifting during the festive season. 

Podcasters are the Most Trusted Media Personalities Among US Consumers, New Acast Research Finds

Acast, the world’s largest independent podcast company, today released the results of a new research study that shows podcasts are a highly trusted medium among US consumers. According to the study of US consumers, 64% of podcast listeners actively seek out podcasters and create time for their content -the most of any other tested media personality - making the time spent with podcasts highly engaging and intentional.

How Acast won the most prestigious sales award during a recession - 5 thoughts on the keys to success

Why Podcast Advertising is More Effective than the Industry Ever Thought: Understanding the Apple iOS 17 Update

As a champion of the open ecosystem of podcasting, Acast has consistently been an advocate for more transparent measurement, especially when it comes to understanding podcast downloads and unique listens. We understand that it’s the listener that fuels our industry – more listeners to a podcast means increased spend from advertisers and effectively more money directly into the pockets of podcasters.