News & Insights

3 Common Mistakes in Self-Serve Podcast Advertising (and How to Avoid Them)

We unpack the 3 common mistakes in self-serve podcast advertising, and how they can be avoided.

Monetize Your Podcast Like a Pro: Exclusive Insights From Acast

To understand how important is the podcast industry in today's digital landscape, we talked with Lizzy Pollott from Acast, a company that's all about connecting the world through storytelling. In our exclusive interview, Lizzy shares how Acast acts as a strong support for podcasters, helping them grow their audience and earn revenue.

Creative Strategies for Crafting Compelling Podcast Ads that Drive Results

In this article, we'll dive into some creative strategies that will help you craft compelling podcast ads that not only capture attention but also drive real results.

Marc Maron and Cat and Nat Turn Up the Volume on Mental Health in new Podcast Advertising Campaign

Acast, the world’s largest independent podcast company, and CAMH Foundation, the Centre for Addiction and Mental Health Foundation, have teamed up on a multi-part podcast advertising campaign to amplify messages about mental health and addiction resources. Through the voices of Marc Maron of WTF with Marc Maron and Catherine Belknap and Natalie Telfer of Cat and Nat Unfiltered, CAMH Foundation brings to the forefront conversations about experiences with addiction and mental health to raise awareness about the resources available to listeners.

Six Key Podcasting Trends in 2023 According to US Listeners – And What it Means for the Year Ahead

At Acast, we recently conducted a survey of US podcast listeners to discover the most significant trends for audiences from this year. Here’s a look at what we uncovered – and what it means for 2024.

So geht Podcastwerbung 2024

Ein erfolgreiches Jahr in der deutschen Podcast-Landschaft

Global Marketers are 10 Times More Likely to Increase Podcast Ad Spend Over Next Five

Acast, the world’s largest independent podcast company, today unveiled the results of a recent study of marketers based in the USA, Canada, Australia, the UK and Singapore. The research, conducted between September and October 2023, found that globally marketers are ten times more likely to predict an increase rather than a decrease in podcast ad spend over the next five years. 

The Death of Third-Party Cookies and Opportunity in Podcast Advertising

Exploring the future of a cookieless future through the lens of podcast advertising