Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

The video podcast opportunity

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

News & Insights

Introducing Talent-Voiced Ads: where trusted voices meet scale

News & Insights

Clear
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News & Insights

Sunglass Hut and Acast Turn Up the Volume on Beauty in Beverly Hills with Live Podcast Fan Experience

Acast, the world’s leading independent podcast company, today announced a new collaboration with Sunglass Hut, inspired by the brand’s “Find Every Shade of You,” summer campaign for an in-store experience catered to Naked Beauty podcast fans and general consumers. Audiences will celebrate summer with the beloved Naked Beauty host, Brooke DeVard, and creative director and makeup artist for the stars, Sir John.

Acast, Podcast, Sunglass Hut
News & Insights

Breaking stereotypes in audio advertising

New data reveals regional accent bias prevails in radio and podcast advertising.

diversity, audio advertising, creative
News & Insights

Acast Strikes Deal with Pionaire Network

Acast, the world’s leading independent podcast company, today announced a new partnership with the Pionaire Network. As part of the deal, Acast will be responsible for the hosting, distribution, and monetization of all Pionaire Network podcasts, including the top ranking comedy podcast The Bert Show.

Acast, podcast, Pionaire Network,
News & Insights

Acast Enters Japanese Market Through Partnership with Otonal Inc.

Acast, the world’s largest podcast company, announces its partnership with Japan's premier digital audio advertising agency, Otonal Inc. This strategic alliance will further amplify Acast’s global footprint, meeting the surging demands from advertisers and creators in Japan by providing innovative and far-reaching podcast advertising solutions.

Acast, podcast, Japan, podcast advertising,
News & Insights

Little Everywhere Production House from Peabody and Emmy Award-winning Journalist Jane Marie Taps Acast for Podcast Monetization

Acast, the world’s leading independent podcast company, today announced a partnership with Little Everywhere, the production house and recording studio from Jane Marie, a Peabody and Emmy Award-winning journalist. Under the terms of the deal, Acast will host, distribute, and monetize Little Everywhere’s owned and operated content, which includes the hit podcasts Dear Jane Marie and The Dream.

Acast, podcast, Jane Marie, Little Everywhere
Learning & Guides

Why Podcasting Advertising is a Treat in a Cookieless World

Speaking with Matt Drengler, Head of Revenue of Podscribe, about podcast measurement in a cookieless world.

podscribe, attribution, measurement, pixel, tracking
Opinion

The 30-Second Symphony: Orchestrating Podcast Ad Magic

Podcast advertising remains highly effective and on the rise, but to avoid missing a trick, and to reach the full potential of the industry, advertisers must invest in the quality of their ad creative. At Acast, and as an industry, we embrace pioneering ad tech to help deliver the message, but let’s not lose sight of what this message can actually be.

podcast, podcast advertising, advertising, creative advertising, Cannes Lions, Acast, The Podcast Show
News & Insights

Why Beauty Brands Benefit from Podcast Advertising

Podcasts provide an intimate and trusted platform for discussing beauty tips and advice. With consumers increasingly focused on product knowledge and ingredients, podcasts offer a unique opportunity to delve deeply into these topics and position your brand as an expert.

podcast, acast
News & Insights

Podcast Advertising Delivers a ROAS of 4.9 and Outperforms Traditional Media, According to New Study

In collaboration with the media agency OMD, Acast has conducted a comprehensive new study that highlights the effectiveness of podcast advertising. This study shows that podcast ads are not only excellent for brand building but also highly effective in generating long-term sales.

acast, omd, study

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

Acast Podcasts Drive Record-Breaking Support for Doctors Without Borders

Acast has partnered with Doctors Without Borders in a pro bono initiative, leveraging podcast creators and host-read sponsorships to drive record-breaking public support for the organization’s mission.

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

Introducing Smart Recommendations — Acast’s AI-powered podcast media planner. Just describe your audience and get instant, curated podcast sponsorship suggestions.

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