Podcast Advertising Fuels Consumerism: More Than Half of Daily Listeners Globally Having Made a Purchase Because of a Podcast Ad, Acast Study Finds
A new global podcast listener report from Acast, the world’s largest independent podcast company, reveals that over 95% of podcast listeners expect to spend the same amount of time, or even more, listening to podcasts in the next six months. Looking at daily podcast listeners across the US, UK, Canada, Australia, and Sweden, nearly 50% expect to increase their time spent with the medium over the next six months. This compares to just 27% who said the same for radio.
Acast, podcast, International Podcast Day, listener research