Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

News & Insights

A Medium for Every Voice: How Podcasts Foster Inclusivity

News & Insights

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Learning & Guides

Why Podcasting Advertising is a Treat in a Cookieless World

Speaking with Matt Drengler, Head of Revenue of Podscribe, about podcast measurement in a cookieless world.

podscribe, attribution, measurement, pixel, tracking
News & Insights

Why Beauty Brands Benefit from Podcast Advertising

Podcasts provide an intimate and trusted platform for discussing beauty tips and advice. With consumers increasingly focused on product knowledge and ingredients, podcasts offer a unique opportunity to delve deeply into these topics and position your brand as an expert.

podcast, acast
Opinion

The 30-Second Symphony: Orchestrating Podcast Ad Magic

Podcast advertising remains highly effective and on the rise, but to avoid missing a trick, and to reach the full potential of the industry, advertisers must invest in the quality of their ad creative. At Acast, and as an industry, we embrace pioneering ad tech to help deliver the message, but let’s not lose sight of what this message can actually be.

podcast, podcast advertising, advertising, creative advertising, Cannes Lions, Acast, The Podcast Show
News & Insights

Podcast Advertising Delivers a ROAS of 4.9 and Outperforms Traditional Media, According to New Study

In collaboration with the media agency OMD, Acast has conducted a comprehensive new study that highlights the effectiveness of podcast advertising. This study shows that podcast ads are not only excellent for brand building but also highly effective in generating long-term sales.

acast, omd, study
Opinion

Want to break into podcasting in Asia? 5 takeaways from The Podcast Show

Timi Siytangco, Key Account Director, International (Asia), discusses how to break into podcasting in Asia.

Podcasting, Asia, Podcast Show, History Hit, JustPod, China
News & Insights

Acast Triumphs at the Inaugural Audio Advertising Awards

Acast are the winningest company at the Audio Advertising Awards

advertising awards, podcasting, media awards
Opinion

The Economic Viability of Podcasting in Italy: Insights from Salone Del Libro

Key points that were shared at Salone del Libro about making a sustainable living from podcasting in Italy.

Italy, Chora Media, Italian, Salone Del Libro
Opinion

Beyond the Numbers: The Human Touch in Media Sales Success

Acast makes impressive debut in the IPA Digital Media Owners Survey, placing in the top four overall. Joe Copeman, SVP Ad Sales, on what it means for our business.

IPA, media agencies, sales team, report
News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

mental health, wellbeing, data, report, research

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

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