The Creator Economy: Boom Not Bust
The creator economy is a hot topic. Depending on who you talk to, it is either thriving or diving. While 2023 saw overall funding for startups in the space fall, Goldman Sachs forecasts the creator economy will reach $480 billion in value by 2027. And according to the Creator Economy Report by IAB and TalkShoppe, 44% of marketers plan to increase their creator investment, with an average spend increase of 25% in 2024.