Meet your AI-powered podcast media planner: Smart Recommendations

Finding the right podcast audience just got smarter and much, much faster. 

Meet your AI-powered podcast media planner: Smart Recommendations. The tool is designed to help marketers find the perfect podcasts to sponsor, just by describing the audience you’re trying to reach. 

Powered by OpenAI’s LLM model and backed by Acast’s decade of data, Smart Recommendations takes natural-language audience descriptions into curated lists of potential podcast sponsorships. 

Whether you’re targeting millennial women interested in fitness or tech-savvy business decision-makers, the tool surfaces high-fit podcasts faster and more accurately than ever before.

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How Smart Recommendations works

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Smart Recommendations doesn’t just search by keywords, it understands the intent behind your words. Type a natural language prompt like “I want to reach women 25-35 interested in affordable fashion” and receive a tailored list of podcast recommendations. The system analyzes thousands of shows based on:

• Audience alignment: Demographic and behavioral insights to ensure your message reaches the right listeners.
• Content relevance: Topic and theme analysis to align with your campaign’s focus.
• Audience engagement: Listener behavior and interaction to identify high-impact shows.

Why Smart Recommendations is a game-changer for marketers

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• Find hidden gems: Discover high-performing podcasts that manual search methods might miss.
• Save time and rffort: Instantly surface relevant shows without manually sifting through thousands of podcasts.
• Data-driven decisions: Every recommendation includes detailed explanations of why a show was selected, empowering you to make informed choices.
• Precision targeting: Go beyond generic targeting to reach your audience with unmatched accuracy.

Tips on using Smart Recommendations

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The key to getting the best out of Smart Recommendations? Crafting clear, targeted prompts. Here’s how to make the most of Smart Recommendations:

Focus on Your Audience
Define your target audience based on demographics, interests, and behaviors. The more specific you are, the better your results.

• Example: “I want to reach millennials aged 30-40 who drink wine.”
• Example: “I want to target women aged 18-30 who are into fashion and beauty.”

Include Content Preferences
Align your prompt with topics or themes that resonate with your audience. This helps the AI identify shows that naturally align with your brand’s messaging.

• Example: “I want to reach men interested in fitness and health.”
• Example: “Suggest shows that cover technology and finance topics.”

Find Similar Shows
If you already know a podcast that fits your target audience, use it as a reference point. Smart Recommendations can identify similar shows that reach the same type of listeners.

• Example: “Find shows that are similar to Giggly Squad.”
• Example: “Find podcasts similar to [specific show] with audiences interested in sustainable living.”

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Start using Smart Recommendations today

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Smart Recommendations is available now on Acast’s ad platform. Simply log in or sign up, and it’s ready to start matchmaking you with your audience.