News & Insights

7 Reasons Why You Need Podcast Advertising in Your Marketing Mix

Breaking down why marketers need to add podcast advertising to their marketing mix.

Acast Finds Nearly Two in Three Podcast Fans Listen to Podcaster Recommendations for Gifting During the Holidays

Acast, the world’s largest independent podcast company, today released a research and insights-based global podcast advertising guide for the 2023 holiday season. According to a study conducted by Acast for the guide, 9 in 10 US podcast listeners plan to treat themselves and others during the holidays, with over half of US listeners surveyed saying they intend to spend $300 or more on presents. Looking at the influence of podcasting on purchasing decisions, 63% of US listeners trust a podcaster’s opinion or recommendations for gifting during the festive season. 

Podcasters are the Most Trusted Media Personalities Among US Consumers, New Acast Research Finds

Acast, the world’s largest independent podcast company, today released the results of a new research study that shows podcasts are a highly trusted medium among US consumers. According to the study of US consumers, 64% of podcast listeners actively seek out podcasters and create time for their content -the most of any other tested media personality - making the time spent with podcasts highly engaging and intentional.

How Acast won the most prestigious sales award during a recession - 5 thoughts on the keys to success

Why Podcast Advertising is More Effective than the Industry Ever Thought: Understanding the Apple iOS 17 Update

As a champion of the open ecosystem of podcasting, Acast has consistently been an advocate for more transparent measurement, especially when it comes to understanding podcast downloads and unique listens. We understand that it’s the listener that fuels our industry – more listeners to a podcast means increased spend from advertisers and effectively more money directly into the pockets of podcasters.

Podchaser Brings Radio’s Relied-On Airchecks feature into 21st Century for Podcast Advertisers

Podchaser, the podcast industry’s intelligence engine, today announced Airchecks to provide advertisers with a deeper understanding of podcast ad campaigns. More specifically, Airchecks leverages a sophisticated machine learning algorithm to identify keywords and patterns in the audio waveform. These transcriptions and insights are then made available to media buyers and planners to not only confirm that their ad ran across the intended podcast, but also to quickly understand the brand positioning and representation within the ad by the podcaster to help inform current and future campaigns. 

Why Podcast Advertising Is Effective: Benefits and Statistics For 2023

Revealing with statistics why podcast advertising is so effective for brands.

Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign

Acast, the world’s largest independent podcast company, today announced the success of a podcast advertising campaign with the well-known multinational consumer goods company Henkel. The campaign highlighted Henkel’s Schwarzkopf Keratin Color across Acast’s “Yo Quiero Dinero” and “Se Reglan Dudas” podcasts and was developed to authentically attract Hispanic consumers, especially those who speak Spanish in their homes. ‍According to a brand lift study conducted by Acast at the conclusion of the campaign, exposure to the ads resulted in an astounding 43% lift in intent to purchase Schwarzkopf Keratin Color within the next month. 

Warner Bros. Discovery Names Acast Exclusive Podcast Distribution and Monetization Partner for Select Brands

Acast, the world’s largest independent podcast company, has inked a new partnership with Warner Bros. Discovery to be the legacy entertainment company’s exclusive podcast distribution and monetization partner for select brands. Now, Acast will become home to podcasts from the Food Network, TLC, HGTV, Animal Planet, Discovery Channel, and the Travel Channel including Curiosity Daily, Food Network Obsessed, A Ghost Ruined My Life with Eli Roth, and more.