Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

The video podcast opportunity

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

News & Insights

Introducing Talent-Voiced Ads: where trusted voices meet scale

News & Insights

Clear
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Opinion

Want to break into podcasting in Asia? 5 takeaways from The Podcast Show

Timi Siytangco, Key Account Director, International (Asia), discusses how to break into podcasting in Asia.

Podcasting, Asia, Podcast Show, History Hit, JustPod, China
News & Insights

Acast Triumphs at the Inaugural Audio Advertising Awards

Acast are the winningest company at the Audio Advertising Awards

advertising awards, podcasting, media awards
Opinion

The Economic Viability of Podcasting in Italy: Insights from Salone Del Libro

Key points that were shared at Salone del Libro about making a sustainable living from podcasting in Italy.

Italy, Chora Media, Italian, Salone Del Libro
News & Insights

Why Podcasts are Time Well Spent for Audiences and Businesses.

Exploring why podcasts are an oasis for audiences and a brand-building opportunity for savvy marketers.

mental health, wellbeing, data, report, research
Opinion

Beyond the Numbers: The Human Touch in Media Sales Success

Acast makes impressive debut in the IPA Digital Media Owners Survey, placing in the top four overall. Joe Copeman, SVP Ad Sales, on what it means for our business.

IPA, media agencies, sales team, report
Inspiration

How I Work With Brands: Pantsuit Politics

Hosts Sarah Stewart Holland and Beth Silvers hail authenticity as the secret behind successful sponsorship

Pantsuit politics, how i work with brands, sponsorships, host-reads
News & Insights

Acast Defines Podcasting’s Tomorrow at the 2024 IAB Podcast Upfronts

Learnings from Acast at the IAB Podcast Upfront 2024

IAB Podcast Upfront, Events, Advertising
News & Insights

Acast Inks Global Partnership With Nomono

Acast, the world’s largest independent podcast company, today has announced a new partnership with Nomono, the pioneering developer of audio recording and collaboration tools designed to help podcasters and journalists tell immersive audio stories. Under terms of the deal, Acast podcasters and the company’s global studios will receive a 20% discount on Nomono’s award-winning Sound Capsule device.

Acast, Nomono, Audio, Spatial Audio, Recording Device
News & Insights

Podcast Advertising’s Advanced Targeting Connects Brands with Highly Engaged Senior Executives Through 91% Brand Safe Content, Podchaser Study Finds

Podchaser, the podcast industry’s intelligence engine, today released a report that finds podcasts enable advertisers to reach an audience of highly engaged senior executives through content that is 91% brand safe. By exploring podcasts popular with senior executives, which include titles like Prof G, Pivot, This Week in Startups, Homing In, and Fore Play, among others, Podchaser was also able to determine the most suitable content and advertising categories for contextually relevant brand storytelling.

Podchaser, podcast, podcast advertising, senior executive, Signal Hill

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

Acast Podcasts Drive Record-Breaking Support for Doctors Without Borders

Acast has partnered with Doctors Without Borders in a pro bono initiative, leveraging podcast creators and host-read sponsorships to drive record-breaking public support for the organization’s mission.

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

Introducing Smart Recommendations — Acast’s AI-powered podcast media planner. Just describe your audience and get instant, curated podcast sponsorship suggestions.

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