Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

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The video podcast opportunity

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Meet your AI-powered podcast media planner: Smart Recommendations

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Introducing Talent-Voiced Ads: where trusted voices meet scale

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Acast Partners with Initium Media to Expand Reach in Chinese-speaking Markets

Acast, the world’s largest independent podcast company, today announced a strategic partnership with Initium Media, a leading digital media outlet targeting global Chinese-speaking communities across Asia Pacific, North America, and Europe. This collaboration marks a significant step forward for Acast in expanding its footprint across the dynamic and growing Chinese-speaking podcasting markets.

Acast, podcast, podcast advertising
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Acast Named Finalist in Signal Awards Across Four Categories

Acast, the world's largest independent podcast company, today announced that it has been named a finalist in four Signal Awards. As a leader in global advertising, all of Acast’s finalist positions are in the Branded Shows and Advertising category.

Acast, Signal Awards, creative advertising, podcast, podcast advertising
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Podcast Advertising Fuels Consumerism: More Than Half of Daily Listeners Globally Having Made a Purchase Because of a Podcast Ad, Acast Study Finds

A new global podcast listener report from Acast, the world’s largest independent podcast company, reveals that over 95% of podcast listeners expect to spend the same amount of time, or even more, listening to podcasts in the next six months. Looking at daily podcast listeners across the US, UK, Canada, Australia, and Sweden, nearly 50% expect to increase their time spent with the medium over the next six months. This compares to just 27% who said the same for radio.

Acast, podcast, International Podcast Day, listener research
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Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

podcast
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B2B Breakthrough: Why Podcast Advertising Is a Game-Changer for Business-to-Business Marketing

Unlike traditional advertising channels, podcasts offer a direct line to an audience that is not only attentive but also actively seeking knowledge and expertise. This makes podcasting an ideal platform for B2B advertisers looking to engage decision-makers in a meaningful way.

podcast, b2b, marketing
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Podchaser's Collections+ Enables 24% More Acast Podcast Creators to Earn Ad Revenue

Podchaser, the podcast industry's intelligence engine, today announced that its AI-powered Collections+ targeting capability has enabled an additional 24% of Acast podcast creators to monetize their content in its first year of operation. According to Podchaser, these results were achieved through the enhanced targeting verticals available to advertisers within Collections+ that improve the discoverability of podcast audiences that fit their campaign needs.

podcast, podcast advertising, AI, media buying
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Acast Podcasts Named Finalists in Four Asia Podcast Awards

Acast, the world’s largest independent podcast company, today announced that three of its leading podcasts in Asia have been named a finalist in the Asia Podcast Awards. Additionally, Acast as a brand has been named a finalist in the Innovation of the Year category.

Acast, Radio Days Asia, Podcast, Awards
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Toni and Ryan Celebrates Three Years as Podcast Prepares For Epic Birthday Bash and Moves to Acast

Iconic Australian podcast duo Toni Lodge and Ryan Jon are celebrating three years of content, laughs and chaos, announcing a new multiyear, multichannel partnership with global giant Acast and a raft of exciting initiatives on the horizon for their podcast Toni and Ryan.

Acast, podcast, Toni and Ryan, TARPer
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Where To Find Acast at Podcast Movement DC

As the podcasting world gathers in the nation's capital for Podcast Movement DC 2024, Acast is excited to play a pivotal role in the industry’s premiere event with several panels and networking opportunities throughout the week.

Acast, Podcast Movement, Washington, DC, Podcast advertising

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Editor picks

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Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

Acast Podcasts Drive Record-Breaking Support for Doctors Without Borders

Acast has partnered with Doctors Without Borders in a pro bono initiative, leveraging podcast creators and host-read sponsorships to drive record-breaking public support for the organization’s mission.

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Meet your AI-powered podcast media planner: Smart Recommendations

Introducing Smart Recommendations — Acast’s AI-powered podcast media planner. Just describe your audience and get instant, curated podcast sponsorship suggestions.

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