Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

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Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

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TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

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A Medium for Every Voice: How Podcasts Foster Inclusivity

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Inspiration

How I Work With Brands: Pantsuit Politics

Hosts Sarah Stewart Holland and Beth Silvers hail authenticity as the secret behind successful sponsorship

Pantsuit politics, how i work with brands, sponsorships, host-reads
News & Insights

Acast Defines Podcasting’s Tomorrow at the 2024 IAB Podcast Upfronts

Learnings from Acast at the IAB Podcast Upfront 2024

IAB Podcast Upfront, Events, Advertising
News & Insights

Acast Inks Global Partnership With Nomono

Acast, the world’s largest independent podcast company, today has announced a new partnership with Nomono, the pioneering developer of audio recording and collaboration tools designed to help podcasters and journalists tell immersive audio stories. Under terms of the deal, Acast podcasters and the company’s global studios will receive a 20% discount on Nomono’s award-winning Sound Capsule device.

Acast, Nomono, Audio, Spatial Audio, Recording Device
News & Insights

Podcast Advertising’s Advanced Targeting Connects Brands with Highly Engaged Senior Executives Through 91% Brand Safe Content, Podchaser Study Finds

Podchaser, the podcast industry’s intelligence engine, today released a report that finds podcasts enable advertisers to reach an audience of highly engaged senior executives through content that is 91% brand safe. By exploring podcasts popular with senior executives, which include titles like Prof G, Pivot, This Week in Startups, Homing In, and Fore Play, among others, Podchaser was also able to determine the most suitable content and advertising categories for contextually relevant brand storytelling.

Podchaser, podcast, podcast advertising, senior executive, Signal Hill
News & Insights

Building Brand Trust Through Podcast Advertising

Love begins with trust, and so does the relationship between brands and their audiences.

brand trust, host-read sponsorships, trustworthiness, authenticity
News & Insights

UNINTERRUPTED, in Partnership with Acast, Launches Sincerely, Sloane Podcast with American Professional Tennis Player, Grand Slam Champion and Olympian Sloane Stephens

UNINTERRUPTED, the award-winning athlete storytelling brand within The SpringHill Company founded by LeBron James and Maverick Carter, has teamed up with Acast, the world’s largest independent podcast company, to launch its new Sincerely, Sloane podcast, hosted by American professional tennis player, Grand Slam Champion, and Olympian Sloane Stephens. Acast will be responsible for the hosting, distribution, and monetization of Sincerely, Sloane, which invites athletes, entertainers, and experts for conversations on personal growth and wellness.

Podcast, Sloane Stephens, UNINTERRUPTED, Acast
News & Insights

Acast Celebrates a Decade of Growth and Innovation in Podcasting

Acast, the world’s largest independent podcast company, today celebrates a decade of leading the podcast industry. Over the past 10 years, Acast has continued to expand its global footprint and today is home to nearly 125,000 podcasts, enabling advertisers to reach listeners in practically every country worldwide. Today, this has led to more than 37 billion ads served globally. Additionally, since launch, Acast has paid more than $300 million directly to creators around the globe.

Acast, podcast, anniversary, audio, ad tech
Inspiration

Acast Of Characters: Ten Years of Shaping the Podcasting Industry

As Acast turns 10, I know it might seem a bit self-indulgent for us to pat ourselves on the back for being around for a decade. But hear me out – this anniversary is not just about us; it's a chance to take a step back and reflect on how far podcasting as a whole has come.

acast, podcast, podcast advertising, anniversary
News & Insights

Acast Turns Up the Volume on Sustainability

Since 1970 World Earth Day has been celebrated annually on April 22 around the globe to support environmental protection. Each year, Acast has marked the day in various ways in each of its global markets to promote clean energy and sustainability best practices for our industry.

Acast, Sustainability, Audio, Earth Day, Podcast

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Editor picks

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Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

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