News & Insights

Acast launches first-to-market advertiser-owned first-party data targeting solution

For the first time ever in podcasting, advertisers can harness the power of their own first-party data to create even more effective campaigns

Say hello to Conversational Targeting

Say hello to our Conversational Targeting suite, as our VP of Advertising Product Chris Wistow explains the offering in full and what is yet to come.

Acast releases first ever research on podcast listening habits in Asia

Our first ever piece of research on podcast listening habits in Asia is revealed in this blog post.

Why podcasts are one of the most environmentally sustainable advertising mediums — and why it’s time for advertisers to start thinking about EPM

We take a look at sustainability across the mediums, and why advertisers need to start taking this seriously.

Back to basics: Why host-read podcast advertising continues to be the most powerful form of influencer marketing for brands

Sales leads Christiana and Heather take you through why host-reads ads continue to be powerful and effective.

Are you listening? How Acast quantified the 'attention economy' for podcasting

Advertising in podcasts gives an average of four times the money back

Marketers are often concerned with their return on ad spend when it comes to media planning. Our research from the Nordics positions podcast advertising as one of the most effective mediums when it comes to ROAS - read more to find out what else we found.

Acast launches podcast episode-level Conversational Targeting advertising capability

We're pleased to announce the first stage in our Conversational Targeting offering, with more to come.

What happens when brands invest in podcast creative: research finds that podcast listeners want ads created specifically for podcasts

Thinking about re-purposing radio creative for a podcast ad? Think again, as our new research proves the effectiveness of podcast-first creative.