Introducing AI-driven ad production

Create professional-quality podcast ads in minutes, without the production overhead.

News & Insights

Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

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Become certified in podcast advertising at Acast Ads Academy

Inspiration

Podcasts in Colour

News & Insights

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News & Insights

Dreams to Dollars - Listeners are Using Podcasts to Help Fall Asleep & Why That’s a Huge Opportunity for Advertisers

According to new research from Acast, nearly half (48%) of podcast listeners have used a podcast to help them fall asleep and more than three-quarters have used a podcast for relaxation. Our research shows there are two types of listeners who use podcasts to fall asleep, which we have dubbed the Midnight Meditators and Dreamland Distractors.

Opinion

Accelerating Data-Driven Podcast Advertising: Acast's Approach To Attribution

Every part of the podcasting journey has been expanded, refined, and nurtured to a point of true professionalism. Powering this continued growth will be the maturation of the measurement processes on which the industry is built. I firmly believe that the key to unlocking the true potential of podcast advertising lies in detailed and impartial measurement, especially when it comes to attribution. We are that evolved and professional industry, and we need everyone outside of podcasting to know that.

News & Insights

Acast Announces Podscribe as Global Preferred Attribution Partner

Acast, the leading global podcast company, has announced Podscribe as its preferred attribution partner in all markets. This strategic partnership will provide Acast advertisers with unparalleled attribution services at no additional cost, allowing them to measure and optimize their podcast advertising campaigns effectively and impartially across the open podcasting ecosystem.

News & Insights

Acast Supercharges US Leadership: Greg Glenday Appointed Chief Business Officer, Spotify’s Ricardo Neto Named VP of Sales, and Tiffany Ashitey Elevated to Interim Managing Director

Acast, the world’s largest independent podcast company, today announced a massive boost to its US leadership team and Advisory Board.

Learning & Guides

An Advertiser's Guide to Successful Host-Read Sponsorships

Learn how to secure the best host-read sponsorships. Uncover podcast selection, sponsorship brief crafting, and result tracking.

Learning & Guides

How to get the most out of your agency-produced podcast ad

Everything you need to know when working with an agency on your podcast ad creative

News & Insights

Acast Enables Real-Time Podcaster and Advertiser Collaboration with “AdCollab”

Acast, the world's leading independent podcast platform, today announced the launch of AdCollab, which enables podcast hosts and potential advertisers to collaborate in real-time to create host-read sponsorships. The new product simplifies the podcast host-read sponsorship buying process for podcasters, advertisers, and sales teams alike, while driving scale and efficiency in host-read advertising.

Opinion

Sales Planners - The Matchmakers of Podcasting

Sales planning is like matchmaking. In this case, we are bringing together brands looking for love in the intimate and one-on-one podcasting environment and our incredible network of Acast-hosted shows.‍

Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Introducing AI-driven ad production

Create professional-quality podcast ads in minutes, without the production overhead.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

Learning & Guides

Podcast Advertising: The Ultimate Guide [2025]

Your ultimate guide to podcast advertising. How it works and how to get started.

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