News & Insights

Acast and Henkel Celebrate Conversations about Hispanic Hair Care in Podcast Advertising Campaign

Acast, the world’s largest independent podcast company, today announced the success of a podcast advertising campaign with the well-known multinational consumer goods company Henkel. The campaign highlighted Henkel’s Schwarzkopf Keratin Color across Acast’s “Yo Quiero Dinero” and “Se Reglan Dudas” podcasts and was developed to authentically attract Hispanic consumers, especially those who speak Spanish in their homes. ‍According to a brand lift study conducted by Acast at the conclusion of the campaign, exposure to the ads resulted in an astounding 43% lift in intent to purchase Schwarzkopf Keratin Color within the next month. 

Warner Bros. Discovery Names Acast Exclusive Podcast Distribution and Monetization Partner for Select Brands

Acast, the world’s largest independent podcast company, has inked a new partnership with Warner Bros. Discovery to be the legacy entertainment company’s exclusive podcast distribution and monetization partner for select brands. Now, Acast will become home to podcasts from the Food Network, TLC, HGTV, Animal Planet, Discovery Channel, and the Travel Channel including Curiosity Daily, Food Network Obsessed, A Ghost Ruined My Life with Eli Roth, and more.

Podchaser Launches Industry-First Predictive Language Modeling

Podchaser - the podcast industry’s intelligence engine - today announced the launch of Predictive Demographics, an industry-first predictive language modeling capability that allows advertisers to refine their podcast audience targeting even further. Through Predictive Demographics, Podchaser uses AI, as opposed to first-party data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience.

Five proven ways to positively impact your brand’s KPIs when advertising in podcasts

Unpacking the optimal number of brand mentions, ad formats, voiceover types, number of speakers and ad length for host reads and audio ads.

Acast Reveals Podcasts as the Most Influential Media Channel in Singapore

Luminary partners with Acast to bring Luminary Original podcasts to wider audience

Acast, the world’s largest global podcast company, and Luminary, the premium podcast network, have announced a strategic partnership to broaden the reach of selected Luminary Original podcasts. Six shows—including Under the Skin with Russell Brand, Joking Not Joking with Mo Amer and Azhar Usman and How I Masaba with Masaba Gupta—will be made available to listeners across all listening platforms, via Acast. Acast will also serve as Luminary’s exclusive monetization partner for these podcasts across all platforms including Apple Podcasts, Spotify and Amazon Music.

Acast Gives Reprise Activewear a “Power-Up” with $10K in Free Advertising

Acast, the world’s largest independent podcast company, today announced Reprise, the clean, plant-based activewear brand, the winner of its “Pod Power-Up” campaign announced earlier this year. The campaign, which was launched during Small Business Month, was created to give small businesses based in the US the chance to win a fully paid-for podcast advertising campaign worth over $10,000 using Acast’s self-serve podcast ad platform.

Dreams to Dollars - Listeners are Using Podcasts to Help Fall Asleep & Why That’s a Huge Opportunity for Advertisers

According to new research from Acast, nearly half (48%) of podcast listeners have used a podcast to help them fall asleep and more than three-quarters have used a podcast for relaxation. Our research shows there are two types of listeners who use podcasts to fall asleep, which we have dubbed the Midnight Meditators and Dreamland Distractors.

Acast Announces Podscribe as Global Preferred Attribution Partner

Acast, the leading global podcast company, has announced Podscribe as its preferred attribution partner in all markets. This strategic partnership will provide Acast advertisers with unparalleled attribution services at no additional cost, allowing them to measure and optimize their podcast advertising campaigns effectively and impartially across the open podcasting ecosystem.