Acast’s Incremental Impact: Unlock your brand’s podcast potential

New research from Acast and Nielsen reveals how podcast advertising adds incremental reach and outperforms audio and video channels on key brand metrics.

Opinion

From Impressions to Impact: Key Takeaways from d3con 2026

News & Insights

Five Takeaways from Acast’s Podcast Pulse: Singapore

News & Insights

The Best One Yet Partners With Acast & Appoints GM To Lead Media Expansion

News & Insights

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News & Insights

Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers for Media Buyers

Acast, the world’s largest independent podcast company, today announced the launch of host-read sponsorships on its self-serve podcast advertising platform. Now, any advertiser globally can book sponsorship campaigns read by podcast hosts themselves across the entire Acast Marketplace using the self-serve platform.

News & Insights

The Power of Podcasts: Bridging the Language Divide in Canada

To better understand the differences and commonalities between these English and French speaking Canadian podcast listeners, Acast conducted a quantitative study with Toluna with 203 podcast listeners in June 2023.

News & Insights

Podchaser Develops AI-Powered Data Capabilities with Launch of Collections+ to Advance Podcast Advertising For All

Collections+ - the industry’s most refined data sets - allow for more targeted and cost-effective advertiser campaigns and increased revenue potential for podcasters

Learning & Guides

How to Promote Your Local Business with Self-Serve Podcast Advertising

In this article, we’ll explore the ins and outs of leveraging self-serve podcast advertising to boost awareness, attract new customers, and stand out in a competitive market. So, let's dive into the world of podcast marketing and learn how to make it work for your local business.

local business, small business
News & Insights

“Journalists aren’t your commercial vehicle, the Publisher is” - Accessing Voices of Credibility

News podcasts keep us informed, create an open exchange of ideas and encourage healthy debate, sharing credible commentary and thoughtful analysis, all within the most accessible place to find stories. 

Learning & Guides

Five reasons why podcast advertising won’t work for your brand

Will podcast advertising work for your brand? In this article, you will be taken through what are the assumptions made around booking a podcast ad campaign, and where you might be going wrong.

News & Insights

New Research from Acast Reveals 87% of US Podcast Marketers See More Than Double Their Return on Investment for Every Dollar Spent on Podcast Advertising

New Research from Acast Reveals 87% of US Podcast Marketers See More Than Double Their Return on Investment for Every Dollar Spent on Podcast Advertising

News & Insights

Acast establishes milestone partnerships with Sowt and Kerning Cultures Network to bring Arabic language content to global advertisers

Acast establishes milestone partnerships with Sowt and Kerning Cultures Network to bring Arabic language content to global advertisers

News & Insights

Acast launches ‘Pod Power-up’ campaign for Small Business Month

Acast launches ‘Pod Power-up’ campaign for Small Business Month

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Editor picks

Check out Acast’s Editors favorites.

Opinion

Podcasting in 2026: Acast People Share Their Predictions

We asked a handful of leaders across Acast to examine 2026 from five distinct vantage points: Strategic Intent, Product Innovation, Creator Growth, Creative Excellence, and Sales Impact. 

News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

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