Podcast advertising formats for any objective
Whether you’re a first-time buyer or a seasoned vet, podcast advertising is both easy to set up and effective. Learn more about the different formats available to you only through the Acast Marketplace.
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Pre-recorded ads provide scale and frequency across our vast network of 125,000 exclusive shows. Supply your own creative, or work with our in-house creative team to make audio that cuts through.
We pioneered programmatic in podcasting and we work with all the major Demand-Side Platforms. Our team of experts is ready to support your needs.
Get in touchSponsorships are longer, editorialized messages usually read by the podcaster themselves. Think of this format as the ultimate personal endorsement for your brand. With an exclusive collection of over 100,000 shows, you're sure to find the perfect influencer for your brand through the Acast Marketplace.
Expand your campaign by dynamically serving your sponsorship-read ad across other shows that reach your target audience.
Become the sole sponsor in a break and benefit from enhanced storytelling and production value. Take the host out of the studio and include more voices to deliver a message up to four minutes in length.
Own your own editorial content in podcasting - from brand-dedicated segments, to whole episodes or even entire series. Create longer-form storytelling which creates an ever deeper connection with listeners.
Three to five minute branded features that are inserted into a regular episode by the podcaster and released onto their feed
A 30-35 minute feature-length bonus episode that is released onto the same feed as the podcaster’s regular episodes. This gives brands the opportunity to reach and engage with an established and devoted audience.
Work with Acast Creative team to own a series of podcast episodes or seasons. Branded Series on Acast have an 85% average listen-through rate.
Start your podcast ad campaign with host-read sponsorships or pre-recorded ads in minutes with our easy-to-use self-serve platform.
