Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting

Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting. Advertisers Can Now Target Ads Beyond Show Level, with Episode Level Capabilities.

Opinion

Podcasting in 2026: Acast People Share Their Predictions

News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

News & Insights

Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

News & Insights

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Learning & Guides

How to track your podcast advertising results with promo codes

Your guide to promo codes in podcast advertising, plus tips on how to effectively use them.

Learning & Guides

Which Podcast Advertising Format Should I Choose?

This guide will shed light on what exactly these podcast ad types are, and the benefits of each format. By the end, you'll have a clear idea of which podcast advertising format is the best fit for your campaign.

Opinion

Podcast-First, Not Only: What Marketers Can Learn from Multi-Hyphenates About Brand Storytelling in Podcasting

Acast Creative Development Manager Ariana Thomas explores the role of podcasts in effective brand storytelling

News & Insights

Podcast Listeners are Overwhelmingly Tuned In to AI and Say it’s Poised to Redefine the Medium, Acast Study Finds

Acast, the world’s largest independent podcast company, today unveiled the results of a new study that explores the sentiment of podcast listeners towards potential use cases of AI on the medium. The study, which specifically examined weekly podcast listeners in the US market, discovered that podcast listeners are heavily leaned in to the technology for its ability to create a personalized storytelling experience, improved listening quality, relevant advertising, and more.

Opinion

When the Top 1000 Podcasts Produce a Near 50% Churn Rate, How do Brands Buy Mass Audiences in Our Medium?

There are currently over 2.3 million English-speaking podcasts listened to in the US, but 44% of US podcast advertising investments are confined to the top 500 shows. And, perhaps most importantly, these top 500 podcasts only account for 12% of monthly reach – meaning advertisers are missing the opportunity to reach nearly 88% of the addressable podcast audience. 

News & Insights

Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers for Media Buyers

Acast, the world’s largest independent podcast company, today announced the launch of host-read sponsorships on its self-serve podcast advertising platform. Now, any advertiser globally can book sponsorship campaigns read by podcast hosts themselves across the entire Acast Marketplace using the self-serve platform.

News & Insights

The Power of Podcasts: Bridging the Language Divide in Canada

To better understand the differences and commonalities between these English and French speaking Canadian podcast listeners, Acast conducted a quantitative study with Toluna with 203 podcast listeners in June 2023.

News & Insights

Podchaser Develops AI-Powered Data Capabilities with Launch of Collections+ to Advance Podcast Advertising For All

Collections+ - the industry’s most refined data sets - allow for more targeted and cost-effective advertiser campaigns and increased revenue potential for podcasters

Learning & Guides

How to Promote Your Local Business with Self-Serve Podcast Advertising

In this article, we’ll explore the ins and outs of leveraging self-serve podcast advertising to boost awareness, attract new customers, and stand out in a competitive market. So, let's dive into the world of podcast marketing and learn how to make it work for your local business.

local business, small business

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Editor picks

Check out Acast’s Editors favorites.

Opinion

Podcasting in 2026: Acast People Share Their Predictions

We asked a handful of leaders across Acast to examine 2026 from five distinct vantage points: Strategic Intent, Product Innovation, Creator Growth, Creative Excellence, and Sales Impact. 

News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

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