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Grow your
business
with podcast advertising

Podcast advertising formats for any objective

Whether you’re a first-time buyer or a seasoned vet, podcast advertising is both easy to set up and effective. Learn more about the different formats available to you only through the Acast Marketplace.

Start now
Advertise on a Podcast
01
Pre-Recorded Ads

Pre-recorded ads provide scale and frequency across our vast network of 125,000 exclusive shows. Supply your own creative, or work with our in-house creative team to make audio that cuts through.

WHEN YOU SHOULD USE THIS:
Reach and Frequency
Option: Programmatic Buying

We pioneered programmatic in podcasting and we work with all the major Demand-Side Platforms. Our team of experts is ready to support your needs.

Get in touch
Start running your ad campaign in a matter of minutes using our intuitive self-serve platform
Get started
02
Sponsorships
Sponsorships

Sponsorships are longer, editorialized messages usually read by the podcaster themselves. Think of this format as the ultimate personal endorsement for your brand. With an exclusive collection of over 100,000 shows, you're sure to find the perfect influencer for your brand through the Acast Marketplace.

WHEN YOU SHOULD USE THIS:
Consideration and Direct Response
Sponsorship+

Expand your campaign by dynamically serving your sponsorship-read ad across other shows that reach your target audience.

WHEN YOU SHOULD USE THIS:
Incremental Reach
Sponsored Stories

Become the sole sponsor in a break and benefit from enhanced storytelling and production value. Take the host out of the studio and include more voices to deliver a message up to four minutes in length.

WHEN YOU SHOULD USE THIS:
Equity and Engagement
Browse and buy host-read sponsorships, from major creators to niche shows with engaged audiences, using our self-serve platform
Get started
03
Branded Content

Own your own editorial content in podcasting - from brand-dedicated segments, to whole episodes or even entire series. Create longer-form storytelling which creates an ever deeper connection with listeners.

WHEN YOU SHOULD USE THIS:
Consideration and Engagement
Branded Segments

Three to five minute branded features that are inserted into a regular episode by the podcaster and released onto their feed

Branded Episodes

A 30-35 minute feature-length bonus episode that is released onto the same feed as the podcaster’s regular episodes. This gives brands the opportunity to reach and engage with an established and devoted audience.

Branded Series

Work with Acast Creative team to own a series of podcast episodes or seasons. Branded Series on Acast have an 85% average listen-through rate.

WHEN YOU SHOULD USE THIS:
Equity and Engagement
Get in Touch

What ad formats can I buy with Acast?

Let’s discuss how we can help you achieve your business objectives
Contact us to get started
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Ready to start seeing results?

Start your podcast ad campaign with host-read sponsorships or pre-recorded ads in minutes with our easy-to-use self-serve platform.

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