News & Insights

Advertising in podcasts gives an average of four times the money back

Marketers are often concerned with their return on ad spend when it comes to media planning. Our research from the Nordics positions podcast advertising as one of the most effective mediums when it comes to ROAS - read more to find out what else we found.

Acast launches podcast episode-level Conversational Targeting advertising capability

We're pleased to announce the first stage in our Conversational Targeting offering, with more to come.

What happens when brands invest in podcast creative: research finds that podcast listeners want ads created specifically for podcasts

Thinking about re-purposing radio creative for a podcast ad? Think again, as our new research proves the effectiveness of podcast-first creative.

Podcasts are providing a safe space for all women, and the brands who support them

International Account Manager Amber David touches on an important topic - women's wellness - and how podcast advertising is helping to brands to tell important stories in this area.

How podcasts stack up against radio — and what listeners’ implicit associations mean for advertisers

Our Commercial Insights Manager explains how podcast listeners view both radio and podcasts - and what this means for advertisers deciding which channel will work best.

Time to talk: Five podcast advertising campaigns that nailed Sponsored Stories

Global Head of Acast Creative Jack Preston highlights brands that have had success leaning into our Sponsored Stories ad format.

US podcast fans are spending even more time listening, according to new study from Acast and Nielsen

We unveil the key research findings from our partnership with Nielsen for US listeners in this blog post.

Busting some of podcast advertising’s most common myths

UK & Ireland's Commercial Insights Manager Bianca Bush is on a mission to bust some of podcast advertising's most common myths in this blog post.

Your top five podcasting advertising questions answered