Meet your AI-powered podcast media planner: Smart Recommendations

Introducing Smart Recommendations — Acast’s AI-powered podcast media planner. Just describe your audience and get instant, curated podcast sponsorship suggestions.

News & Insights

Introducing Talent-Voiced Ads: where trusted voices meet scale

News & Insights

Meet the Podcaster: Lamestream

News & Insights

From podcasts to picking up groceries—how FMCG brands can own the shopping trip

News & Insights

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Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

News & Insights

Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities - and divergence - of audio creative on podcast ads served programmatically.

Opinion

If Music Be The Food Of Love - Then Podcasting Is A Whole Banquet

How the creator-fan relationship differs in music vs podcasting

Learning & Guides

How to track your podcast advertising results with promo codes

Your guide to promo codes in podcast advertising, plus tips on how to effectively use them.

Learning & Guides

Which Podcast Advertising Format Should I Choose?

This guide will shed light on what exactly these podcast ad types are, and the benefits of each format. By the end, you'll have a clear idea of which podcast advertising format is the best fit for your campaign.

Opinion

Podcast-First, Not Only: What Marketers Can Learn from Multi-Hyphenates About Brand Storytelling in Podcasting

Acast Creative Development Manager Ariana Thomas explores the role of podcasts in effective brand storytelling

News & Insights

Podcast Listeners are Overwhelmingly Tuned In to AI and Say it’s Poised to Redefine the Medium, Acast Study Finds

Acast, the world’s largest independent podcast company, today unveiled the results of a new study that explores the sentiment of podcast listeners towards potential use cases of AI on the medium. The study, which specifically examined weekly podcast listeners in the US market, discovered that podcast listeners are heavily leaned in to the technology for its ability to create a personalized storytelling experience, improved listening quality, relevant advertising, and more.

Opinion

When the Top 1000 Podcasts Produce a Near 50% Churn Rate, How do Brands Buy Mass Audiences in Our Medium?

There are currently over 2.3 million English-speaking podcasts listened to in the US, but 44% of US podcast advertising investments are confined to the top 500 shows. And, perhaps most importantly, these top 500 podcasts only account for 12% of monthly reach – meaning advertisers are missing the opportunity to reach nearly 88% of the addressable podcast audience. 

News & Insights

Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers for Media Buyers

Acast, the world’s largest independent podcast company, today announced the launch of host-read sponsorships on its self-serve podcast advertising platform. Now, any advertiser globally can book sponsorship campaigns read by podcast hosts themselves across the entire Acast Marketplace using the self-serve platform.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

Introducing Smart Recommendations — Acast’s AI-powered podcast media planner. Just describe your audience and get instant, curated podcast sponsorship suggestions.

News & Insights

Introducing Talent-Voiced Ads: where trusted voices meet scale

Introducing Talent-Voiced Ads, Acast’s latest ad format that lets advertisers harness the power of familiar and trusted podcast voices in programmatic audio campaigns.

News & Insights

From podcasts to picking up groceries—how FMCG brands can own the shopping trip

Reach grocery shoppers, snackers, and beauty buyers through podcasts—why FMCG brands should be tapping into podcast advertising now.

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