At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.
Among frequent listeners, 97% of Americans and 91% of Canadians say they have taken action after listening to a podcast ad.
Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year. Read more on the research here.
Creating the perfect audio ad is easier than you think. Take a look at this handy guide that breaks it down step by step.
Thinking about changing up your channel mix as a small business? This article tells you all you need to know.
Looking for new beginnings? This blog post details why you diversify your channel mix to include podcast advertising, both on its own and in tandem with other media channels.
Our SVP of Marketing, Communications and Brand Lizzy muses about winning in the attention economy through routines and rituals.
Managing Director of The Americas, Georgie Holt, addresses the post-twitter media landscape and how advertisers should consider podcast advertising their new safe haven.
Our SVP of Marketing, Communications and Brand Lizzy breaks down the benefits of podcast advertising, and why it remains unshakeable during difficult times.
For the first time ever in podcasting, advertisers can harness the power of their own first-party data to create even more effective campaigns
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Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.
Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.
As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.
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