Acast Nominated for 15 Webby Awards

The 29th Annual Webby Awards nominations are in and Acast has received an incredible 15 nominations across podcast categories.

News & Insights

Acast Expands Sports Offering via Exclusive Global Podcast Deal with The Athletic

Inspiration

Meet The Podcaster: The Good Enough Dad with Maggie Dent

News & Insights

It’s time to talk (small) business—through podcasts.

News & Insights

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Learning & Guides

Which Podcast Advertising Format Should I Choose?

This guide will shed light on what exactly these podcast ad types are, and the benefits of each format. By the end, you'll have a clear idea of which podcast advertising format is the best fit for your campaign.

Opinion

Podcast-First, Not Only: What Marketers Can Learn from Multi-Hyphenates About Brand Storytelling in Podcasting

Acast Creative Development Manager Ariana Thomas explores the role of podcasts in effective brand storytelling

News & Insights

Podcast Listeners are Overwhelmingly Tuned In to AI and Say it’s Poised to Redefine the Medium, Acast Study Finds

Acast, the world’s largest independent podcast company, today unveiled the results of a new study that explores the sentiment of podcast listeners towards potential use cases of AI on the medium. The study, which specifically examined weekly podcast listeners in the US market, discovered that podcast listeners are heavily leaned in to the technology for its ability to create a personalized storytelling experience, improved listening quality, relevant advertising, and more.

Opinion

When the Top 1000 Podcasts Produce a Near 50% Churn Rate, How do Brands Buy Mass Audiences in Our Medium?

There are currently over 2.3 million English-speaking podcasts listened to in the US, but 44% of US podcast advertising investments are confined to the top 500 shows. And, perhaps most importantly, these top 500 podcasts only account for 12% of monthly reach – meaning advertisers are missing the opportunity to reach nearly 88% of the addressable podcast audience. 

News & Insights

Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers for Media Buyers

Acast, the world’s largest independent podcast company, today announced the launch of host-read sponsorships on its self-serve podcast advertising platform. Now, any advertiser globally can book sponsorship campaigns read by podcast hosts themselves across the entire Acast Marketplace using the self-serve platform.

News & Insights

The Power of Podcasts: Bridging the Language Divide in Canada

To better understand the differences and commonalities between these English and French speaking Canadian podcast listeners, Acast conducted a quantitative study with Toluna with 203 podcast listeners in June 2023.

News & Insights

Podchaser Develops AI-Powered Data Capabilities with Launch of Collections+ to Advance Podcast Advertising For All

Collections+ - the industry’s most refined data sets - allow for more targeted and cost-effective advertiser campaigns and increased revenue potential for podcasters

Learning & Guides

How to Promote Your Local Business with Self-Serve Podcast Advertising

In this article, we’ll explore the ins and outs of leveraging self-serve podcast advertising to boost awareness, attract new customers, and stand out in a competitive market. So, let's dive into the world of podcast marketing and learn how to make it work for your local business.

local business, small business
News & Insights

“Journalists aren’t your commercial vehicle, the Publisher is” - Accessing Voices of Credibility

News podcasts keep us informed, create an open exchange of ideas and encourage healthy debate, sharing credible commentary and thoughtful analysis, all within the most accessible place to find stories. 

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Acast Nominated for 15 Webby Awards

The 29th Annual Webby Awards nominations are in and Acast has received an incredible 15 nominations across podcast categories.

News & Insights

Acast Expands Sports Offering via Exclusive Global Podcast Deal with The Athletic

Acast, the world’s largest independent podcast company, today announces a joint sales representation partnership with The Athletic, a New York Times company with a staff of more than 500 people covering daily sports stories and the world’s biggest sports moments. This collaboration brings together two industry leaders, offering advertisers around the world unparalleled access to premium sports audio content and a highly engaged audience of passionate fans.

News & Insights

It’s time to talk (small) business—through podcasts.

Reach small business owners through podcasting—engaged, influential, and ready to hear from brands in moments that matter.

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