At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.
Lucinda talks through what it takes to be a podcast advertising campaign manager - and tips for success.
Advertisers need to know their campaigns are working - and rightly so. This article takes you through all the ways in which podcast advertising can prove its effectiveness through various measurement techniques.
The Acast Creator Network expands in Asia with firm listening habits in the region confirmed.
Christiana Brenton breaks down which ad formats help to improve performance when it comes to podcast advertising.
For Acast’s new “How I Work With Brands” series, WTF host Marc Maron and producer Brendan McDonald reveal how they maximize the impact of sponsors’ ad campaigns
Our Automation team breaks down why media buyers should avoid bundling podcast advertising in with streaming.
Read in detail about how we helped Naked Wines to leverage geo-targeting to create standout effectiveness.
Acast's Lizzy Pollott explains how podcast advertising is kicking influencer marketing into high gear
Our new research provides details on why the medium is brand safe and perfect for advertisers.
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Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.
Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.
As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.
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