News & Insights

Podchaser Launches Industry-First Predictive Language Modeling

Podchaser - the podcast industry’s intelligence engine - today announced the launch of Predictive Demographics, an industry-first predictive language modeling capability that allows advertisers to refine their podcast audience targeting even further. Through Predictive Demographics, Podchaser uses AI, as opposed to first-party data, to analyze the language spoken within a podcast to predict the age and gender of its likely audience.

Five proven ways to positively impact your brand’s KPIs when advertising in podcasts

Unpacking the optimal number of brand mentions, ad formats, voiceover types, number of speakers and ad length for host reads and audio ads.

Acast Reveals Podcasts as the Most Influential Media Channel in Singapore

Luminary partners with Acast to bring Luminary Original podcasts to wider audience

Acast, the world’s largest global podcast company, and Luminary, the premium podcast network, have announced a strategic partnership to broaden the reach of selected Luminary Original podcasts. Six shows—including Under the Skin with Russell Brand, Joking Not Joking with Mo Amer and Azhar Usman and How I Masaba with Masaba Gupta—will be made available to listeners across all listening platforms, via Acast. Acast will also serve as Luminary’s exclusive monetization partner for these podcasts across all platforms including Apple Podcasts, Spotify and Amazon Music.

Acast Gives Reprise Activewear a “Power-Up” with $10K in Free Advertising

Acast, the world’s largest independent podcast company, today announced Reprise, the clean, plant-based activewear brand, the winner of its “Pod Power-Up” campaign announced earlier this year. The campaign, which was launched during Small Business Month, was created to give small businesses based in the US the chance to win a fully paid-for podcast advertising campaign worth over $10,000 using Acast’s self-serve podcast ad platform.

How to Use Audience Targeting in Podcast Advertising

In this article, we'll walk you through how to leverage audience targeting in your next podcast advertising campaign to create highly personalized and engaging ads.

Dreams to Dollars - Listeners are Using Podcasts to Help Fall Asleep & Why That’s a Huge Opportunity for Advertisers

According to new research from Acast, nearly half (48%) of podcast listeners have used a podcast to help them fall asleep and more than three-quarters have used a podcast for relaxation. Our research shows there are two types of listeners who use podcasts to fall asleep, which we have dubbed the Midnight Meditators and Dreamland Distractors.

Accelerating Data-Driven Podcast Advertising: Acast's Approach To Attribution

Every part of the podcasting journey has been expanded, refined, and nurtured to a point of true professionalism. Powering this continued growth will be the maturation of the measurement processes on which the industry is built. I firmly believe that the key to unlocking the true potential of podcast advertising lies in detailed and impartial measurement, especially when it comes to attribution. We are that evolved and professional industry, and we need everyone outside of podcasting to know that.

Acast Announces Podscribe as Global Preferred Attribution Partner

Acast, the leading global podcast company, has announced Podscribe as its preferred attribution partner in all markets. This strategic partnership will provide Acast advertisers with unparalleled attribution services at no additional cost, allowing them to measure and optimize their podcast advertising campaigns effectively and impartially across the open podcasting ecosystem.