Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

News & Insights

A Medium for Every Voice: How Podcasts Foster Inclusivity

News & Insights

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Opinion

If Music Be The Food Of Love - Then Podcasting Is A Whole Banquet

How the creator-fan relationship differs in music vs podcasting

Learning & Guides

Which Podcast Advertising Format Should I Choose?

This guide will shed light on what exactly these podcast ad types are, and the benefits of each format. By the end, you'll have a clear idea of which podcast advertising format is the best fit for your campaign.

Opinion

Podcast-First, Not Only: What Marketers Can Learn from Multi-Hyphenates About Brand Storytelling in Podcasting

Acast Creative Development Manager Ariana Thomas explores the role of podcasts in effective brand storytelling

News & Insights

Podcast Listeners are Overwhelmingly Tuned In to AI and Say it’s Poised to Redefine the Medium, Acast Study Finds

Acast, the world’s largest independent podcast company, today unveiled the results of a new study that explores the sentiment of podcast listeners towards potential use cases of AI on the medium. The study, which specifically examined weekly podcast listeners in the US market, discovered that podcast listeners are heavily leaned in to the technology for its ability to create a personalized storytelling experience, improved listening quality, relevant advertising, and more.

Opinion

When the Top 1000 Podcasts Produce a Near 50% Churn Rate, How do Brands Buy Mass Audiences in Our Medium?

There are currently over 2.3 million English-speaking podcasts listened to in the US, but 44% of US podcast advertising investments are confined to the top 500 shows. And, perhaps most importantly, these top 500 podcasts only account for 12% of monthly reach – meaning advertisers are missing the opportunity to reach nearly 88% of the addressable podcast audience. 

News & Insights

Acast Unlocks Largest Self-Serve Marketplace of Podcast Influencers for Media Buyers

Acast, the world’s largest independent podcast company, today announced the launch of host-read sponsorships on its self-serve podcast advertising platform. Now, any advertiser globally can book sponsorship campaigns read by podcast hosts themselves across the entire Acast Marketplace using the self-serve platform.

News & Insights

The Power of Podcasts: Bridging the Language Divide in Canada

To better understand the differences and commonalities between these English and French speaking Canadian podcast listeners, Acast conducted a quantitative study with Toluna with 203 podcast listeners in June 2023.

News & Insights

Podchaser Develops AI-Powered Data Capabilities with Launch of Collections+ to Advance Podcast Advertising For All

Collections+ - the industry’s most refined data sets - allow for more targeted and cost-effective advertiser campaigns and increased revenue potential for podcasters

Learning & Guides

How to Promote Your Local Business with Self-Serve Podcast Advertising

In this article, we’ll explore the ins and outs of leveraging self-serve podcast advertising to boost awareness, attract new customers, and stand out in a competitive market. So, let's dive into the world of podcast marketing and learn how to make it work for your local business.

local business, small business

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Editor picks

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News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

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