Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

The video podcast opportunity

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

News & Insights

Introducing Talent-Voiced Ads: where trusted voices meet scale

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Inspiration

Marc Maron on how he works with sponsors of his iconic ‘WTF’ podcast

For Acast’s new “How I Work With Brands” series, WTF host Marc Maron and producer Brendan McDonald reveal how they maximize the impact of sponsors’ ad campaigns

Opinion

Not All Audio is Created Equal: Why Media Buyers Should Avoid Bundling Podcasts with Streaming in Programmatic Transactions

Our Automation team breaks down why media buyers should avoid bundling podcast advertising in with streaming.

Inspiration

Naked Wines Leverages Geotargeting to Maximize Campaign Effectiveness with Acast’s Sponsorship+ Offering

Read in detail about how we helped Naked Wines to leverage geo-targeting to create standout effectiveness.

Opinion

Podcasting: Sounds like a new wave of influencer marketing

Acast's Lizzy Pollott explains how podcast advertising is kicking influencer marketing into high gear

News & Insights

Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations

Our new research provides details on why the medium is brand safe and perfect for advertisers.

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North America Podcast Listeners Drive Action for Advertisers, Acast Research Finds

Among frequent listeners, 97% of Americans and 91% of Canadians say they have taken action after listening to a podcast ad.

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Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds

Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year. Read more on the research here.

Learning & Guides

How to put together the perfect audio ad

Creating the perfect audio ad is easier than you think. Take a look at this handy guide that breaks it down step by step.

Inspiration

Why podcast advertising is perfect for small businesses

Thinking about changing up your channel mix as a small business? This article tells you all you need to know.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

Acast Podcasts Drive Record-Breaking Support for Doctors Without Borders

Acast has partnered with Doctors Without Borders in a pro bono initiative, leveraging podcast creators and host-read sponsorships to drive record-breaking public support for the organization’s mission.

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

Introducing Smart Recommendations — Acast’s AI-powered podcast media planner. Just describe your audience and get instant, curated podcast sponsorship suggestions.

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