Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

The video podcast opportunity

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

News & Insights

Introducing Talent-Voiced Ads: where trusted voices meet scale

News & Insights

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Learning & Guides

How to get the most out of your agency-produced podcast ad

Everything you need to know when working with an agency on your podcast ad creative

News & Insights

Acast Enables Real-Time Podcaster and Advertiser Collaboration with “AdCollab”

Acast, the world's leading independent podcast platform, today announced the launch of AdCollab, which enables podcast hosts and potential advertisers to collaborate in real-time to create host-read sponsorships. The new product simplifies the podcast host-read sponsorship buying process for podcasters, advertisers, and sales teams alike, while driving scale and efficiency in host-read advertising.

Opinion

Sales Planners - The Matchmakers of Podcasting

Sales planning is like matchmaking. In this case, we are bringing together brands looking for love in the intimate and one-on-one podcasting environment and our incredible network of Acast-hosted shows.‍

Learning & Guides

The Benefits of Dynamic Ad Insertion in Podcast Advertising

In this article, we will explore what dynamic ad insertion is and the advantages it brings to the table.

News & Insights

Veritonic and Acast Partner to Highlight What Success Sounds Like Around the World for Podcast Ads Bought Programmatically

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities - and divergence - of audio creative on podcast ads served programmatically.

Opinion

If Music Be The Food Of Love - Then Podcasting Is A Whole Banquet

How the creator-fan relationship differs in music vs podcasting

Learning & Guides

How to track your podcast advertising results with promo codes

Your guide to promo codes in podcast advertising, plus tips on how to effectively use them.

Learning & Guides

Which Podcast Advertising Format Should I Choose?

This guide will shed light on what exactly these podcast ad types are, and the benefits of each format. By the end, you'll have a clear idea of which podcast advertising format is the best fit for your campaign.

Opinion

Podcast-First, Not Only: What Marketers Can Learn from Multi-Hyphenates About Brand Storytelling in Podcasting

Acast Creative Development Manager Ariana Thomas explores the role of podcasts in effective brand storytelling

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

News & Insights

Acast Podcasts Drive Record-Breaking Support for Doctors Without Borders

Acast has partnered with Doctors Without Borders in a pro bono initiative, leveraging podcast creators and host-read sponsorships to drive record-breaking public support for the organization’s mission.

News & Insights

Meet your AI-powered podcast media planner: Smart Recommendations

Introducing Smart Recommendations — Acast’s AI-powered podcast media planner. Just describe your audience and get instant, curated podcast sponsorship suggestions.

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