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We have released the first ever research on podcast listening habits in Asia. The report — Sounds Smart Asia 2022 — reveals why people in Asia are listening to podcasts, how and when they’re listening, and the opportunity for podcast advertising in the region.
We commissioned research company Attest to survey people in Hong Kong, Singapore, and Japan, aged 18 or over, who listen to podcasts at least once a week. The research focused on three key areas: consumption, engagement and receptivity.
The findings reveal:
Meg Davies, Managing Director, International at Acast, said: “We believe that Sound Smart Asia is the first ever podcast-specific research in Asia, and the results really underpin just how significant podcasting has become here. Since our launch in Singapore earlier this year, we’ve witnessed the popularity of podcasts among listeners and advertisers skyrocket.
“We know there’s a great opportunity in Asia – especially when considering the journey of our other, more advanced markets — such as Sweden, the UK, and the US — and our study firmly shows that momentum is building. Now is the time for creators and advertisers to get involved.”
For brands and advertisers looking to find out more about the 2022 Acast Sounds Smart Report visit here or get in touch with Key Account Director, Timi Siytangco today via the team today via timi.siytangco@acast.com.
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