Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

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Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

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Become certified in podcast advertising at Acast Ads Academy

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Podcasts in Colour

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Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drives 84% Listener Action, Acast Study Finds

Acast, the world’s largest independent podcast company, today released its Podcast Pulse report, which reveals 84% of podcast listeners have taken action after seeing brands promoted in a podcast-first omnichannel campaign. Of those, nearly 60% have thought more favorably about the brand and 44% have made a purchase. Acast defines omnichannel campaigns as those that reach audiences through podcasting as well as on other platforms, such as social media, YouTube, live events, and more.

Podcast, podcast listener, podcast advertising, consumer trends
News & Insights

Acast Partners with Initium Media to Expand Reach in Chinese-speaking Markets

Acast, the world’s largest independent podcast company, today announced a strategic partnership with Initium Media, a leading digital media outlet targeting global Chinese-speaking communities across Asia Pacific, North America, and Europe. This collaboration marks a significant step forward for Acast in expanding its footprint across the dynamic and growing Chinese-speaking podcasting markets.

Acast, podcast, podcast advertising
News & Insights

Acast Named Finalist in Signal Awards Across Four Categories

Acast, the world's largest independent podcast company, today announced that it has been named a finalist in four Signal Awards. As a leader in global advertising, all of Acast’s finalist positions are in the Branded Shows and Advertising category.

Acast, Signal Awards, creative advertising, podcast, podcast advertising
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Podcast Advertising Fuels Consumerism: More Than Half of Daily Listeners Globally Having Made a Purchase Because of a Podcast Ad, Acast Study Finds

A new global podcast listener report from Acast, the world’s largest independent podcast company, reveals that over 95% of podcast listeners expect to spend the same amount of time, or even more, listening to podcasts in the next six months. Looking at daily podcast listeners across the US, UK, Canada, Australia, and Sweden, nearly 50% expect to increase their time spent with the medium over the next six months. This compares to just 27% who said the same for radio.

Acast, podcast, International Podcast Day, listener research
News & Insights

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

podcast
News & Insights

B2B Breakthrough: Why Podcast Advertising Is a Game-Changer for Business-to-Business Marketing

Unlike traditional advertising channels, podcasts offer a direct line to an audience that is not only attentive but also actively seeking knowledge and expertise. This makes podcasting an ideal platform for B2B advertisers looking to engage decision-makers in a meaningful way.

podcast, b2b, marketing
News & Insights

Podchaser's Collections+ Enables 24% More Acast Podcast Creators to Earn Ad Revenue

Podchaser, the podcast industry's intelligence engine, today announced that its AI-powered Collections+ targeting capability has enabled an additional 24% of Acast podcast creators to monetize their content in its first year of operation. According to Podchaser, these results were achieved through the enhanced targeting verticals available to advertisers within Collections+ that improve the discoverability of podcast audiences that fit their campaign needs.

podcast, podcast advertising, AI, media buying
News & Insights

Acast Podcasts Named Finalists in Four Asia Podcast Awards

Acast, the world’s largest independent podcast company, today announced that three of its leading podcasts in Asia have been named a finalist in the Asia Podcast Awards. Additionally, Acast as a brand has been named a finalist in the Innovation of the Year category.

Acast, Radio Days Asia, Podcast, Awards
News & Insights

Toni and Ryan Celebrates Three Years as Podcast Prepares For Epic Birthday Bash and Moves to Acast

Iconic Australian podcast duo Toni Lodge and Ryan Jon are celebrating three years of content, laughs and chaos, announcing a new multiyear, multichannel partnership with global giant Acast and a raft of exciting initiatives on the horizon for their podcast Toni and Ryan.

Acast, podcast, Toni and Ryan, TARPer

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Editor picks

Check out Acast’s Editors favorites.

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Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

Learning & Guides

Podcast Advertising: The Ultimate Guide [2025]

Your ultimate guide to podcast advertising. How it works and how to get started.

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