Acast’s Incremental Impact: Unlock your brand’s podcast potential

New research from Acast and Nielsen reveals how podcast advertising adds incremental reach and outperforms audio and video channels on key brand metrics.

Opinion

From Impressions to Impact: Key Takeaways from d3con 2026

News & Insights

Five Takeaways from Acast’s Podcast Pulse: Singapore

News & Insights

The Best One Yet Partners With Acast & Appoints GM To Lead Media Expansion

News & Insights

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Opinion

Balanced Portfolios: Applying Investment Philosophies to Acast’s Product Management

At Acast, we host more than 135,000 podcasts, attracting more than a billion listens each quarter. Our product team is dedicated to connecting these podcasts, and their vast global audiences, with the right brands. More specifically, we do this by building software products that allow us to match podcast creators' audiences with brands that want to advertise to them. We enable this matchmaking through our productized Acast marketplace. We also serve the podcast episode to the listener and dynamically stitch in the ad, depending on who that user is. Essentially, we help match advertisers and audiences in a way that helps grow the creator economy and allows more people to connect through storytelling worldwide.

podcasts, product management
News & Insights

Global Podcasting Phenomenon Casefile Inks Exclusive Ad Sales, Hosting and Distribution Deal with Acast

Acast, the world’s largest independent podcast company, today announced it is the new exclusive ad sales, hosting and distribution partner for the award-winning Casefile True Crime podcast. As one of the world’s leading true crime podcasts and Australia’s most successful podcasting export, Casefile crucially adds 80 million annual listens to Acast’s global network.

podcast, Casefile, true crime, Acast
News & Insights

A Medium for Every Voice: How Podcasts Foster Inclusivity

Podcasts have rapidly become one of the most inclusive forms of media, where every voice can be heard and every perspective shared. With its participatory nature, podcasting fosters diversity and accessibility, offering anyone — regardless of background — a platform to share stories, knowledge and creativity.

podcast, inclusivity, media
News & Insights

TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

podcast, podcast advertising, TED, TED Talk
News & Insights

Acast spotlights publisher podcasts as trusted news sources

As podcasts become a primary news source, Acast’s ‘Podcasts You Can Trust’ series showcases reliable publisher-led podcasts like The Guardian and The Financial Times. Discover why trusted podcasts are more vital than ever.

audio journalism, podcasts you can trust, guardian, telegraph, the times, tortoise, financial times
News & Insights

Acast Fuels Brand Safety for Advertisers Across Global Network of Podcasts

Acast, the world’s largest independent podcast company, today announced a new partnership with the brand safety and suitability planning tool, Barometer. Together, Acast and Barometer are driving brand-safe media buying in podcasting by enabling advertisers to confidently navigate risk, discover new content, and measure campaign performance across Acast’s global catalog.

Podcast, podcast advertising, brand safety, brand suitability
News & Insights

Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drives 84% Listener Action, Acast Study Finds

Acast, the world’s largest independent podcast company, today released its Podcast Pulse report, which reveals 84% of podcast listeners have taken action after seeing brands promoted in a podcast-first omnichannel campaign. Of those, nearly 60% have thought more favorably about the brand and 44% have made a purchase. Acast defines omnichannel campaigns as those that reach audiences through podcasting as well as on other platforms, such as social media, YouTube, live events, and more.

Podcast, podcast listener, podcast advertising, consumer trends
News & Insights

Acast Partners with Initium Media to Expand Reach in Chinese-speaking Markets

Acast, the world’s largest independent podcast company, today announced a strategic partnership with Initium Media, a leading digital media outlet targeting global Chinese-speaking communities across Asia Pacific, North America, and Europe. This collaboration marks a significant step forward for Acast in expanding its footprint across the dynamic and growing Chinese-speaking podcasting markets.

Acast, podcast, podcast advertising
News & Insights

Acast Named Finalist in Signal Awards Across Four Categories

Acast, the world's largest independent podcast company, today announced that it has been named a finalist in four Signal Awards. As a leader in global advertising, all of Acast’s finalist positions are in the Branded Shows and Advertising category.

Acast, Signal Awards, creative advertising, podcast, podcast advertising

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Editor picks

Check out Acast’s Editors favorites.

Opinion

Podcasting in 2026: Acast People Share Their Predictions

We asked a handful of leaders across Acast to examine 2026 from five distinct vantage points: Strategic Intent, Product Innovation, Creator Growth, Creative Excellence, and Sales Impact. 

News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

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