Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting

Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting. Advertisers Can Now Target Ads Beyond Show Level, with Episode Level Capabilities.

Opinion

Podcasting in 2026: Acast People Share Their Predictions

News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

News & Insights

Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

News & Insights

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News & Insights

Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds

Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year. Read more on the research here.

Learning & Guides

How to put together the perfect audio ad

Creating the perfect audio ad is easier than you think. Take a look at this handy guide that breaks it down step by step.

Inspiration

Why podcast advertising is perfect for small businesses

Thinking about changing up your channel mix as a small business? This article tells you all you need to know.

News & Insights

New Year, New Beginnings: Why you should diversify your channel mix to include podcast advertising

Looking for new beginnings? This blog post details why you diversify your channel mix to include podcast advertising, both on its own and in tandem with other media channels.

Opinion

Winning in the Attention Economy through R+R: Routines and Rituals

Our SVP of Marketing, Communications and Brand Lizzy muses about winning in the attention economy through routines and rituals.

Opinion

Podcasts: The post-Twitter must-have for advertisers

Managing Director of The Americas, Georgie Holt, addresses the post-twitter media landscape and how advertisers should consider podcast advertising their new safe haven.

News & Insights

Why podcast advertising remains unshakeable

Our SVP of Marketing, Communications and Brand Lizzy breaks down the benefits of podcast advertising, and why it remains unshakeable during difficult times.

News & Insights

Acast launches first-to-market advertiser-owned first-party data targeting solution

For the first time ever in podcasting, advertisers can harness the power of their own first-party data to create even more effective campaigns

News & Insights

Say hello to Conversational Targeting

Say hello to our Conversational Targeting suite, as our VP of Advertising Product Chris Wistow explains the offering in full and what is yet to come.

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Editor picks

Check out Acast’s Editors favorites.

Opinion

Podcasting in 2026: Acast People Share Their Predictions

We asked a handful of leaders across Acast to examine 2026 from five distinct vantage points: Strategic Intent, Product Innovation, Creator Growth, Creative Excellence, and Sales Impact. 

News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

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