News & Insights

Podcasttrender for 2024: Oppblomstringen av nisje- og kunnskapsbaserte podcaster

I det åpne podcast-landskapet viste flere nisjer seg som en trend i Norge i fjor. Sjangre som fiksjon, teknologi, vitenskap, kunst og selvutvikling opplever en markant økning i antall podcast-lyttinger. Denne trenden ser også ut til å gjøre seg gjeldende inn i det nye året.

The Telegraph brings its catalogue of podcasts to Acast

The Telegraph and its roster of award-winning news, investigation, interview and sports podcasts has joined Acast to further grow and expand its podcast network.

98% of Global Marketers for Direct-to-Consumer Brands Say Podcasts are Effective in Reaching Consumers, Acast Study Finds

Acast, the world’s largest independent podcast company, today unveiled the results of a new study that explores the habits and preferences of both marketers and shoppers of direct-to-consumer (DTC) brands throughout the US, UK, and Canada. According to the study, marketers looking to reach DTC shoppers say that podcasts are the most effective audio medium for their message. In fact, 98% of DTC marketers globally and 99% in the US say podcasting is effective in reaching relevant consumers.

Acast broadens its presence in Europe through a strategic partnership with Azerion

How Acast Ireland has delivered €7 million to podcast creators since 2019

The €7 million in advertising revenue has helped all of our podcasters retain full creative and commercial control of their podcast brands. 

The 2024 Podcast Advertiser Cheat Sheet

All the trends that will elevate your podcast strategy and help you dominate the podcast space in 2024. Here at Acast, we’ve broken down our top three podcast trends for 2024.

3 Common Mistakes in Self-Serve Podcast Advertising (and How to Avoid Them)

We unpack the 3 common mistakes in self-serve podcast advertising, and how they can be avoided.

Monetize Your Podcast Like a Pro: Exclusive Insights From Acast

To understand how important is the podcast industry in today's digital landscape, we talked with Lizzy Pollott from Acast, a company that's all about connecting the world through storytelling. In our exclusive interview, Lizzy shares how Acast acts as a strong support for podcasters, helping them grow their audience and earn revenue.

Creative Strategies for Crafting Compelling Podcast Ads that Drive Results

In this article, we'll dive into some creative strategies that will help you craft compelling podcast ads that not only capture attention but also drive real results.