The emphasis on follower counts is over. Acast’s Podcast Pulse: Singapore report reveals a seismic shift in how influence is earned in 2026. From the "halo effect" of host trust to the power of omnichannel creator ecosystems, discover the five essential takeaways that are redefining how brands build resonance and drive ROI in the Singaporean market.
Our new research provides details on why the medium is brand safe and perfect for advertisers.
Among frequent listeners, 97% of Americans and 91% of Canadians say they have taken action after listening to a podcast ad.
Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year. Read more on the research here.
Creating the perfect audio ad is easier than you think. Take a look at this handy guide that breaks it down step by step.
Thinking about changing up your channel mix as a small business? This article tells you all you need to know.
Looking for new beginnings? This blog post details why you diversify your channel mix to include podcast advertising, both on its own and in tandem with other media channels.
Our SVP of Marketing, Communications and Brand Lizzy muses about winning in the attention economy through routines and rituals.
Managing Director of The Americas, Georgie Holt, addresses the post-twitter media landscape and how advertisers should consider podcast advertising their new safe haven.
Our SVP of Marketing, Communications and Brand Lizzy breaks down the benefits of podcast advertising, and why it remains unshakeable during difficult times.
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We asked a handful of leaders across Acast to examine 2026 from five distinct vantage points: Strategic Intent, Product Innovation, Creator Growth, Creative Excellence, and Sales Impact.
Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.
Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.
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