Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

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Become certified in podcast advertising at Acast Ads Academy

Inspiration

Podcasts in Colour

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Learning & Guides

How to prove the impact of a podcast advertising campaign

Advertisers need to know their campaigns are working - and rightly so. This article takes you through all the ways in which podcast advertising can prove its effectiveness through various measurement techniques.

Inspiration

Marc Maron on how he works with sponsors of his iconic ‘WTF’ podcast

For Acast’s new “How I Work With Brands” series, WTF host Marc Maron and producer Brendan McDonald reveal how they maximize the impact of sponsors’ ad campaigns

Opinion

Not All Audio is Created Equal: Why Media Buyers Should Avoid Bundling Podcasts with Streaming in Programmatic Transactions

Our Automation team breaks down why media buyers should avoid bundling podcast advertising in with streaming.

Inspiration

Naked Wines Leverages Geotargeting to Maximize Campaign Effectiveness with Acast’s Sponsorship+ Offering

Read in detail about how we helped Naked Wines to leverage geo-targeting to create standout effectiveness.

Opinion

Podcasting: Sounds like a new wave of influencer marketing

Acast's Lizzy Pollott explains how podcast advertising is kicking influencer marketing into high gear

News & Insights

Why the brand-safe nature of podcasting is perfect for trustworthy, unfiltered conversations

Our new research provides details on why the medium is brand safe and perfect for advertisers.

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North America Podcast Listeners Drive Action for Advertisers, Acast Research Finds

Among frequent listeners, 97% of Americans and 91% of Canadians say they have taken action after listening to a podcast ad.

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Marketers Predict Programmatic Advertising Spend in Podcasts to Triple by 2027, Acast Study Finds

Acast’s first-of-its kind industry research discovers 65% of US marketers expect podcast advertising spend to increase year-on-year. Read more on the research here.

Learning & Guides

How to put together the perfect audio ad

Creating the perfect audio ad is easier than you think. Take a look at this handy guide that breaks it down step by step.

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Editor picks

Check out Acast’s Editors favorites.

News & Insights

Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

Learning & Guides

Podcast Advertising: The Ultimate Guide [2025]

Your ultimate guide to podcast advertising. How it works and how to get started.

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