Podcast advertising propels Tiptapp to astounding brand recall and positive associations
The brief
Tiptapp, an app designed to streamline moving, delivery, and recycling tasks, connects users with thousands of helpers at the tap of a button. Whether the user is relocating, needs items delivered, or wants to recycle, Tiptapp links them to everyday people equipped to assist. The campaign needs to raise awareness, generate interest, and drive app downloads, showcasing how Tiptapp effortlessly simplifies everyday tasks.
What we did
The Acast campaign strategically utilised podcast audio ads and sponsorships, embodying Tiptapp’s brand essence: positive, energetic, and relatable. These audio segments portrayed Tiptapp as a modern, intelligent solution for everyday needs.
The ads featured a call to action prompting listeners to download the Tiptapp app, offering a promotional code for a 10 Euro discount on their first use. The ads were broadcasted across German and English shows closely aligned with Tiptapp’s target audience: individuals aged 25-45, both men and women, residing in inner-city Berlin. You can listen to an example audio ad below.
Additionally, we partnered these ads with sponsorships on shows like DRINNIES and Wahre Verbechen and Feuer und Brot. Hosts dedicated extra airtime to emphasise the positive benefits of using Tiptapp, amplifying the brand’s reach and impact within their prime target audience. You can listen to a sponsorship below.
The results
The campaign delivered promising results for a young brand in the market.
A staggering 76% of listeners who remembered the ads reported having a positive opinion about the brand, showcasing a remarkable 21% increase compared to those who didn't recall.
When it comes to making purchasing decisions, among those who remembered the ads, a substantial 37% expressed their willingness to consider purchasing Tiptapp for both moving and mobility services—an impressive 28% increase compared to those who didn't recall.
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