How Gabb drove awareness and conversions for safe tech parents can trust
The brief
Gabb Wireless is a U.S.-based telecom company that provides safe smartphones and smartwatches for kids, designed to keep them connected while protecting them from internet and social media risks. Their mission is to empower families with age-appropriate technology that fosters independence without compromising safety.
For their summer campaign, Gabb Wireless sought to increase brand awareness among U.S. parents of kids ages 6–17 and build consideration for their flagship Gabb Phone. With the goal of driving website traffic and conversions, they turned to the Acast Ad platform.
What we did
Using the Acast Ad Platform, Gabb Wireless ran a campaign featuring a mix of sponsorships and ads across trusted podcasts in lifestyle, parenting, and family categories. Acast helped Gabb carefully select podcast hosts that were also parents, who could authentically speak to Gabb's products and mission.
Key tactics included:
- Audience targeting: Weekly podcast listeners aged 25–55, parents with kids 6–17
- Engaging formats: Host-read sponsorships and pre-produced spots
- Data-driven optimization: Real-time reporting, attribution via Podscribe, and brand lift measurement
The results
The campaign delivered strong performance across both brand metrics and direct response outcomes.
Attribution & Conversions
- > 20,000 visitors during campaign
- 0.28% visitor rate, outperforming the general benchmark and telecom vertical benchmark
The results clearly show that podcast advertising through the Acast Ad Platform helped Gabb reach parents in trusted, brand-safe environments while strengthening awareness and brand favorability far above benchmarks.
The campaign successfully drove measurable conversions, putting more kid-safe devices into the hands of families and delivering on Gabb's core mission.
Want to see results yourself?
Book host-read sponsorships and run pre-recorded ads across thousands of shows on Acast.