Acast delivers hot & spicy results for KFC Australia
The brief
KFC was looking to reignite love for its iconic Hot & Spicy chicken, using audio storytelling to reconnect with Aussie audiences in a culturally resonant way. In a cluttered media landscape, the brand needed more than just reach, it needed relevance. The aim? Increase sales and boost key brand metrics through authentic, personality-driven podcast content.
What we did
KFC's long-standing place in Aussie culture made it the perfect brand for a “dream collab” moment. Acast tapped into fan-favorite creators Toni and Ryan and We Mean Well, whose genuine love for the brand shone through in every audio read and social post.
By pairing KFC’s flavor-led messaging with top-tier podcast creators plus a healthy dose of humor, we created a campaign that felt more like fandom than advertising. Personalized host reads and social reels spotlighted the brand’s Hot & Spicy range while letting each host’s authenticity take the lead, making the ads as entertaining as the shows themselves.
Acast distributed the campaign across premium shows and audience networks to scale reach and frequency. Bonus inventory helped the brand over-deliver by more than 2%, with most impressions served via mobile, ensuring high listener engagement through headphones.
The results
The campaign delivered measurable uplift across every major brand metric:
- +65.6% uplift in brand favorability among podcast listeners
- 3.4 million+ total impressions, with over 1.1 million unique reach
KFC’s message resonated at scale, with standout engagement rates on social (up to 6.2%) and strong frequency to drive recall.
Want to see results yourself?
Book host-read sponsorships and run pre-recorded ads across thousands of shows on Acast.