Four lessons from Podcast Pulse 2025, and why they matter for your next campaign

Acast’s Podcast Pulse 2025 report shows that podcasting does more than entertain. It sparks new thinking, builds community, and moves people to act.

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Introducing AI-driven ad production

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Podcast Movement 2025: 3 Key Takeaways from Acast in Dallas

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Become certified in podcast advertising at Acast Ads Academy

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Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

podcast
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B2B Breakthrough: Why Podcast Advertising Is a Game-Changer for Business-to-Business Marketing

Unlike traditional advertising channels, podcasts offer a direct line to an audience that is not only attentive but also actively seeking knowledge and expertise. This makes podcasting an ideal platform for B2B advertisers looking to engage decision-makers in a meaningful way.

podcast, b2b, marketing
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Podchaser's Collections+ Enables 24% More Acast Podcast Creators to Earn Ad Revenue

Podchaser, the podcast industry's intelligence engine, today announced that its AI-powered Collections+ targeting capability has enabled an additional 24% of Acast podcast creators to monetize their content in its first year of operation. According to Podchaser, these results were achieved through the enhanced targeting verticals available to advertisers within Collections+ that improve the discoverability of podcast audiences that fit their campaign needs.

podcast, podcast advertising, AI, media buying
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Acast Podcasts Named Finalists in Four Asia Podcast Awards

Acast, the world’s largest independent podcast company, today announced that three of its leading podcasts in Asia have been named a finalist in the Asia Podcast Awards. Additionally, Acast as a brand has been named a finalist in the Innovation of the Year category.

Acast, Radio Days Asia, Podcast, Awards
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Toni and Ryan Celebrates Three Years as Podcast Prepares For Epic Birthday Bash and Moves to Acast

Iconic Australian podcast duo Toni Lodge and Ryan Jon are celebrating three years of content, laughs and chaos, announcing a new multiyear, multichannel partnership with global giant Acast and a raft of exciting initiatives on the horizon for their podcast Toni and Ryan.

Acast, podcast, Toni and Ryan, TARPer
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Where To Find Acast at Podcast Movement DC

As the podcasting world gathers in the nation's capital for Podcast Movement DC 2024, Acast is excited to play a pivotal role in the industry’s premiere event with several panels and networking opportunities throughout the week.

Acast, Podcast Movement, Washington, DC, Podcast advertising
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Sunglass Hut and Acast Turn Up the Volume on Beauty in Beverly Hills with Live Podcast Fan Experience

Acast, the world’s leading independent podcast company, today announced a new collaboration with Sunglass Hut, inspired by the brand’s “Find Every Shade of You,” summer campaign for an in-store experience catered to Naked Beauty podcast fans and general consumers. Audiences will celebrate summer with the beloved Naked Beauty host, Brooke DeVard, and creative director and makeup artist for the stars, Sir John.

Acast, Podcast, Sunglass Hut
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Breaking stereotypes in audio advertising

New data reveals regional accent bias prevails in radio and podcast advertising.

diversity, audio advertising, creative
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Acast Strikes Deal with Pionaire Network

Acast, the world’s leading independent podcast company, today announced a new partnership with the Pionaire Network. As part of the deal, Acast will be responsible for the hosting, distribution, and monetization of all Pionaire Network podcasts, including the top ranking comedy podcast The Bert Show.

Acast, podcast, Pionaire Network,

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Editor picks

Check out Acast’s Editors favorites.

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Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

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Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

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Introducing Talent-Voiced Ads: where trusted voices meet scale

Introducing Talent-Voiced Ads, Acast’s latest ad format that lets advertisers harness the power of familiar and trusted podcast voices in programmatic audio campaigns.

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