Five Takeaways from Acast’s Podcast Pulse: Singapore

The emphasis on follower counts is over. Acast’s Podcast Pulse: Singapore report reveals a seismic shift in how influence is earned in 2026. From the "halo effect" of host trust to the power of omnichannel creator ecosystems, discover the five essential takeaways that are redefining how brands build resonance and drive ROI in the Singaporean market.

News & Insights

The Best One Yet Partners With Acast & Appoints GM To Lead Media Expansion

News & Insights

Acast and Slate Partner to Bring Publisher’s Premium Audiences to Advertisers in the US and Beyond

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Acast and Barometer Unlock Pre-Bid Episodic Targeting For Podcasting

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News & Insights

Acast Fuels Brand Safety for Advertisers Across Global Network of Podcasts

Acast, the world’s largest independent podcast company, today announced a new partnership with the brand safety and suitability planning tool, Barometer. Together, Acast and Barometer are driving brand-safe media buying in podcasting by enabling advertisers to confidently navigate risk, discover new content, and measure campaign performance across Acast’s global catalog.

Podcast, podcast advertising, brand safety, brand suitability
News & Insights

Podcast Advertising Transcends Audio: Podcast-first Omnichannel Campaigns Drives 84% Listener Action, Acast Study Finds

Acast, the world’s largest independent podcast company, today released its Podcast Pulse report, which reveals 84% of podcast listeners have taken action after seeing brands promoted in a podcast-first omnichannel campaign. Of those, nearly 60% have thought more favorably about the brand and 44% have made a purchase. Acast defines omnichannel campaigns as those that reach audiences through podcasting as well as on other platforms, such as social media, YouTube, live events, and more.

Podcast, podcast listener, podcast advertising, consumer trends
News & Insights

Acast Partners with Initium Media to Expand Reach in Chinese-speaking Markets

Acast, the world’s largest independent podcast company, today announced a strategic partnership with Initium Media, a leading digital media outlet targeting global Chinese-speaking communities across Asia Pacific, North America, and Europe. This collaboration marks a significant step forward for Acast in expanding its footprint across the dynamic and growing Chinese-speaking podcasting markets.

Acast, podcast, podcast advertising
News & Insights

Acast Named Finalist in Signal Awards Across Four Categories

Acast, the world's largest independent podcast company, today announced that it has been named a finalist in four Signal Awards. As a leader in global advertising, all of Acast’s finalist positions are in the Branded Shows and Advertising category.

Acast, Signal Awards, creative advertising, podcast, podcast advertising
News & Insights

Podcast Advertising Fuels Consumerism: More Than Half of Daily Listeners Globally Having Made a Purchase Because of a Podcast Ad, Acast Study Finds

A new global podcast listener report from Acast, the world’s largest independent podcast company, reveals that over 95% of podcast listeners expect to spend the same amount of time, or even more, listening to podcasts in the next six months. Looking at daily podcast listeners across the US, UK, Canada, Australia, and Sweden, nearly 50% expect to increase their time spent with the medium over the next six months. This compares to just 27% who said the same for radio.

Acast, podcast, International Podcast Day, listener research
News & Insights

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

Acast partners with Epidemic Sound to enhance podcast storytelling through music and sound effects

podcast
News & Insights

B2B Breakthrough: Why Podcast Advertising Is a Game-Changer for Business-to-Business Marketing

Unlike traditional advertising channels, podcasts offer a direct line to an audience that is not only attentive but also actively seeking knowledge and expertise. This makes podcasting an ideal platform for B2B advertisers looking to engage decision-makers in a meaningful way.

podcast, b2b, marketing
News & Insights

Podchaser's Collections+ Enables 24% More Acast Podcast Creators to Earn Ad Revenue

Podchaser, the podcast industry's intelligence engine, today announced that its AI-powered Collections+ targeting capability has enabled an additional 24% of Acast podcast creators to monetize their content in its first year of operation. According to Podchaser, these results were achieved through the enhanced targeting verticals available to advertisers within Collections+ that improve the discoverability of podcast audiences that fit their campaign needs.

podcast, podcast advertising, AI, media buying
News & Insights

Acast Podcasts Named Finalists in Four Asia Podcast Awards

Acast, the world’s largest independent podcast company, today announced that three of its leading podcasts in Asia have been named a finalist in the Asia Podcast Awards. Additionally, Acast as a brand has been named a finalist in the Innovation of the Year category.

Acast, Radio Days Asia, Podcast, Awards

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Opinion

Podcasting in 2026: Acast People Share Their Predictions

We asked a handful of leaders across Acast to examine 2026 from five distinct vantage points: Strategic Intent, Product Innovation, Creator Growth, Creative Excellence, and Sales Impact. 

News & Insights

Become certified in podcast advertising at Acast Ads Academy

Master podcast advertising with Acast Ads Academy — free, on-demand courses with industry certification to help marketers plan, launch, and optimize high-impact campaigns.

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Ears on the game: why podcast ads are winning with sports fans

Sports podcast fans are a brand's new MVP. Acast's latest report shows how to reach this loyal, engaged audience that's leaving traditional media behind.

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