Introducing Talent-Voiced Ads: where trusted voices meet scale
Podcast listeners trust the voices they know, that’s the magic ingredient in host-read sponsorships. But now, brands can tap into that trust at scale. Introducing Talent-Voiced Ads, Acast’s latest ad format that lets advertisers harness the power of familiar and trusted podcast voices in programmatic audio campaigns.
What are Talent-Voiced Ads?
Talent-Voiced Ads are scripted audio ads voiced by recognizable podcast talent from Acast’s extensive network. Unlike host-read sponsorships, where podcasters endorse a brand within their own show, Talent-Voiced Ads feature creators delivering a brand’s scripted message, allowing advertisers to leverage that established, trusted voice while maintaining creative control.
How it works
Brands can now choose Acast talent to voice their ads, reaching listeners across more than 140,000 podcasts. The ads are distributed programmatically, combining the credibility of influencer marketing with the precision and scale of programmatic buying.
The ad format has already been tested successfully with creators like Couples Therapy, We Mean Well, and Equity Mates, for advertisers like Telstra and Officeworks. Early results show that brands using Talent-Voiced Ads are effectively capturing attention and driving impact.
Why it’s a game changer for advertisers
Talent-Voiced Ads offer several key benefits for marketers:
- Authenticity and trust: 80% of listeners are more likely to consider a brand promoted by their favorite podcaster. With Talent-Voiced Ads, you’re using a trusted voice to deliver your message – creating an engaging, relatable ad experience.
- Contextual relevance: Acast’s contextual targeting technology ensures that ads are delivered to the right audience, in the right content, at the right time.
- Efficient programmatic buying: Talent-Voiced Ads can be added seamlessly to your programmatic strategy, allowing you to shift spend quickly and maximize reach.
- Quality and scale: Leverage premium podcast talent at scale, without the high cost of traditional influencer marketing,
- New revenue stream for creators: By lending their voices to brand ads, podcasters can monetize further while maintaining control over their brand and audience.
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How to get started
Ready to amplify your brand message with the trusted voices of Acast talent? Connect with our sales team today at sales@acast.com to learn more about integrating Talent-Voiced Ads into your campaign strategy.
Podcast listeners trust the voices they know, that’s the magic ingredient in host-read sponsorships. But now, brands can tap into that trust at scale. Introducing Talent-Voiced Ads, Acast’s latest ad format that lets advertisers harness the power of familiar and trusted podcast voices in programmatic audio campaigns.
What are Talent-Voiced Ads?
Talent-Voiced Ads are scripted audio ads voiced by recognizable podcast talent from Acast’s extensive network. Unlike host-read sponsorships, where podcasters endorse a brand within their own show, Talent-Voiced Ads feature creators delivering a brand’s scripted message, allowing advertisers to leverage that established, trusted voice while maintaining creative control.
How it works
Brands can now choose Acast talent to voice their ads, reaching listeners across more than 140,000 podcasts. The ads are distributed programmatically, combining the credibility of influencer marketing with the precision and scale of programmatic buying.
The ad format has already been tested successfully with creators like Couples Therapy, We Mean Well, and Equity Mates, for advertisers like Telstra and Officeworks. Early results show that brands using Talent-Voiced Ads are effectively capturing attention and driving impact.
Why it’s a game changer for advertisers
Talent-Voiced Ads offer several key benefits for marketers:
- Authenticity and trust: 80% of listeners are more likely to consider a brand promoted by their favorite podcaster. With Talent-Voiced Ads, you’re using a trusted voice to deliver your message – creating an engaging, relatable ad experience.
- Contextual relevance: Acast’s contextual targeting technology ensures that ads are delivered to the right audience, in the right content, at the right time.
- Efficient programmatic buying: Talent-Voiced Ads can be added seamlessly to your programmatic strategy, allowing you to shift spend quickly and maximize reach.
- Quality and scale: Leverage premium podcast talent at scale, without the high cost of traditional influencer marketing,
- New revenue stream for creators: By lending their voices to brand ads, podcasters can monetize further while maintaining control over their brand and audience.
-
How to get started
Ready to amplify your brand message with the trusted voices of Acast talent? Connect with our sales team today at sales@acast.com to learn more about integrating Talent-Voiced Ads into your campaign strategy.
