Acast Acquires Wonder Media Network
Leading audio studio expands Acast’s capabilities across audio and video
Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio.
WMN will combine with Acast’s existing creative team to form a new division, Acast Creative Studios. The group will provide advertisers with integrated campaigns and branded content solutions from ideation through to production and campaign delivery, to reach engaged audiences across audio, video, social, live events and more. It will also include WMN’s existing original content arm which will continue to produce premium original podcasts.
WMN is a female-founded, audio-first creative studio based in New York City that works with leading global brands on storytelling in audio and beyond. Founded in 2018 by former award-winning journalist Jenny Kaplan and Shira Atkins, WMN produces audio, digital, experiential and social campaigns for clients including Nike, Pfizer, GE and Mercedes Benz. The new division will be led by Kaplan and Atkins and include existing talent and resources already providing Acast’s partners with creative services across multiple channels.
"This acquisition significantly expands our US operations with the introduction of a highly experienced content studio - in both original and branded, empowering advertisers to create even more impactful campaigns across audio and beyond," said Acast CEO Ross Adams. "Acast Creative Studios provides a complete solution, tapping into the growing demand for innovative, omnichannel campaigns. This not only opens new revenue streams for creators but also enables deeper relationships with advertisers to bring bigger, bolder ideas to life. Together, Acast and WMN have established an industry-leading group with unrivaled creative service and production capabilities. This, coupled with Acast's scale and established network, creates a dynamic ecosystem where brands, creators and audiences can all benefit."
"WMN’s mission is so tightly aligned with that of Acast - bringing important and changemaking stories to the world," said WMN CEO Jenny Kaplan. "Together, we will allow both creators and advertisers to reach new audiences, build successful businesses, and shape the future of audio."
Leading audio studio expands Acast’s capabilities across audio and video
Acast, the world’s largest independent podcast company, today announces the acquisition of Wonder Media Network (WMN), the full-service, award-winning creative studio.
WMN will combine with Acast’s existing creative team to form a new division, Acast Creative Studios. The group will provide advertisers with integrated campaigns and branded content solutions from ideation through to production and campaign delivery, to reach engaged audiences across audio, video, social, live events and more. It will also include WMN’s existing original content arm which will continue to produce premium original podcasts.
WMN is a female-founded, audio-first creative studio based in New York City that works with leading global brands on storytelling in audio and beyond. Founded in 2018 by former award-winning journalist Jenny Kaplan and Shira Atkins, WMN produces audio, digital, experiential and social campaigns for clients including Nike, Pfizer, GE and Mercedes Benz. The new division will be led by Kaplan and Atkins and include existing talent and resources already providing Acast’s partners with creative services across multiple channels.
"This acquisition significantly expands our US operations with the introduction of a highly experienced content studio - in both original and branded, empowering advertisers to create even more impactful campaigns across audio and beyond," said Acast CEO Ross Adams. "Acast Creative Studios provides a complete solution, tapping into the growing demand for innovative, omnichannel campaigns. This not only opens new revenue streams for creators but also enables deeper relationships with advertisers to bring bigger, bolder ideas to life. Together, Acast and WMN have established an industry-leading group with unrivaled creative service and production capabilities. This, coupled with Acast's scale and established network, creates a dynamic ecosystem where brands, creators and audiences can all benefit."
"WMN’s mission is so tightly aligned with that of Acast - bringing important and changemaking stories to the world," said WMN CEO Jenny Kaplan. "Together, we will allow both creators and advertisers to reach new audiences, build successful businesses, and shape the future of audio."
