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Grow your
business
with podcast advertising

Stand out from the crowd and start podcast advertising

With our self-serve advertising platform, you can share your message to millions of listeners on every app across thousands of shows only available through Acast. Book host-read sponsorships or use pre-recorded ads to reach your perfect podcast audience.

I am a

Grow your business with podcast ads

58%

of listeners say they have discovered a small or medium business through podcasts before seeing them on brand or retailer websites.

60%

of listeners have higher trust in small or medium businesses they’ve heard on a podcast compared to social media.

95%

of listeners who have come across small or medium business content while listening to a podcast have gone on to make a purchase.

Crush your client's objectives with podcast ads

27%

mean incremental reach of adding podcast advertising to varied types of media

60%

higher return-on-investment than any other marketing channel (Annalect)

95%

of listeners have taken action as a result of podcast advertising (Attest)

Your target audience awaits

Reach your ideal customers with targeting tools that get your message heard by the most relevant audience

Custom Podcast Lists

Select the podcasts you would like your pre-recorded ads to play on, only available on Acast.

Demographics

Narrow down your audience using age, gender, location, and language

Podcast Category

Reach listeners based on the genres they listen to, with thousands of podcasts available in each category

Audience Segments

Target by behavioral and interest data using Nielsen Audience Segments. Includes over 50 custom segments such as business leaders, high income earners, and parents. Available in US/CA/AU only

Podcast advertising just plain works

Engagement = action

Paying attention means podcast listeners are taking action. 62% have take direct action after hearing a podcast ad.

(differentology/Nielsen)

Ads that people actually want to hear

Listeners are the least likely to skip, block or tune out of podcast ads compared to any other medium.

(Cumulus Media)

Full-funnel effectiveness

From awareness and advocacy down to attribution, podcast ads can work for any objective.

Getting Started is Seriously Easy

Whether you're interested in host-read sponsorships or ads, getting started is simple.

After you fill out the account request form, you’ll receive an email with an invitation to the platform

Request a host-read or upload your own creative

Browse our podcaster marketplace for host-reads or upload your own audio creative (up to 30 seconds). Need help putting an ad together? We've got you covered with our in-house production services.

Set a budget

The minimum spend is $250 per campaign. We make sure your campaign delivers in full so you get the most out of your ad spend. Set start and end dates, frequency caps and get up-to-date forecasts

Select your target audience

Acast’s network reaches millions of listeners around the world, on every listening app. Target your ideal customers based on who they are, where they live, what they listen to, and how they listen. Get access to unique audience categories that you won't find anywhere else

Launch & measure

Launch your campaign and measure its success with post-campaign analysis. Enable third-party tracking for attribution, brand lift, verification, and more