Podcasters create dream holiday with LoveHolidays
The brief
Love Holidays approached Acast to target holiday pre-planners, value hunters and those who love shared holiday experiences. The audio campaign would aim to build reach across these audiences who will ultimately be choosing to book a holiday with Love Holidays
What we did
We’ve all had a summer holiday to forget, where things didn’t quite go to plan. Sadly for Jamie and Sophie of NewlyWeds, it happened to be their honeymoon!
Through a partnership with Love Holidays, the pair righted their holiday wrongs, created their dream holiday and gave listeners a chance to win the trip of a lifetime through an exclusive Love Holidays x NewlyWeds competition. As part of a multichannel campaign Acast created Instagram Stories, Branded Segments within the podcast, TikTok posts and 60 second podcast sponsorship reads.
The results
Over 500 entries and nearly 200,000 social views later, we saw outperforming benchmarks on Jamie and Sophie's branded segments, as well as triple the benchmark with the CTR on the social assets.
Want to see results yourself?
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