From Impressions to Impact: Key Takeaways from d3con 2026

Key takeaways from the d3con 2026 conference in Germany, focusing on the evolution of programmatic advertising. A shift from "vanity metrics" to outcome-led planning is discussed, as well as the dissolution of media silos for a unified omnichannel journey, the growth of personalized audio through DCO, the role of sustainability in Supply Path Optimization, and the future impact of Agentic AI on inventory discovery.