Sodaly x We Mean Well

Sodaly partnered with Acast to step out of the kombucha category and into its own spotlight, using humour-led podcasting and social media to position itself as the go-to drink for fizz, flavour and fun.

While part of the Remedy Drinks portfolio, Sodaly wanted to establish a distinct identity beyond kombucha and cut through a crowded soft drink market.

The goal was to spark conversation, shift perception and position Sodaly as a better-for-you soft drink – one that delivers on taste without the ‘shizz’.

Podcasting offered a natural solution, allowing Sodaly to tap into the power of trusted voices and everyday listening moments.

We wanted to embed Sodaly into content that audiences already love and We Mean Well was the ideal partner. Hosted by Luisa Dal Din and Jack Archdale (Lu and Jarch), the show’s irreverent humour and highly engaged audience created the perfect environment to bring Sodaly’s playful personality to life.

The campaign was built around the idea of a ‘fizz break’ – an ownable, repeatable moment within the show.

Each integration was signposted by the crack of a can, leading into high-energy host-read ads and a branded mid-roll segment, ‘Fizz or Shizz’, where Lu and Jarch debated trending topics while seamlessly weaving in Sodaly.

To extend beyond audio, the campaign launched on TikTok with a comedic skit featuring ‘The Sodaly Dealer’ – a satirical take on a street deal, reimagined with Sodaly at the centre. This social-first execution amplified reach and reinforced the brand’s cheeky tone.

An always-on audio strategy across Australia and New Zealand ensured sustained visibility throughout the campaign, with performance tracked via Podscribe attribution.